I think a big problem with Spider-Man is that Marvel hasn't had a clue what to do with him for at least 10 years. Its all just short term gimmicks for the most part
I'm different. They know exactly what needs to happen. But they won't do it.
Spider-man either needs a soft reboot, with OMD done and gone or a hard reset. They have instead either out of pride or professional restrictions due to the prominence of Joe Quesada, Dan Slotts, and their desire not to cave to 'toxic' fans; refused to retcon the last disastrous decade, really decade and a half of Spidey storylines.
Peter Parker is an easy character to write and do; unless you bring your own failings to bear.