View attachment 1107412
Whether or not you as a consumer like or dislike the picks being kept secret until a month before their release, keeping it on the down low generates free buzz and attention for each and every announcement. If it was announced all at once, people would quickly lose interest and only pay attention to the game the moment the characters are released, and the excitement would only last for a minimal amount of time. As a company, you want to generate as much intrigue in your product for as long and as cheaply as possible.