Disaster Swedish Company asks Customers to pee on their Ad

https://www.theguardian.com/busines...his-ad-to-check-for-pregnancy-and-a-crib-deal

Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.

Ikea is encouraging the possibly pregnant to pee on the ad in its latest catalogue, the paper of which contains similar technology to a pregnancy test. If the test is positive, then the ad reveals a special discounted price on cribs.
 
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