https://www.theguardian.com/busines...his-ad-to-check-for-pregnancy-and-a-crib-deal
Ikea, the Swedish homeware giant, has come up with a novel way to get would-be parents streaming through the doors to the company’s cavernous outlets – a magazine advert for baby cribs that doubles as a pregnancy test.
Ikea is encouraging the possibly pregnant to pee on the ad in its latest catalogue, the paper of which contains similar technology to a pregnancy test. If the test is positive, then the ad reveals a special discounted price on cribs.