I sort of write off the blatant cashcow design of fighting games as "anyone who plays fighting games primarily will only ever play fighting games". What's 2-3x $60 for a game and a season pass if all you play is fucking fightan? MK1 died already, so it's basically down to SF and Tekken. For a life-defining hobby, it's pretty cheap.
So, I totally forgot Leo exists. I never found a main in SF but Leo appeals to me a lot. However faggy and semi-tranny he is; whatever's going on with the community take on him.
It's pretty terrible because it's killing Fighting Games as a concept. It's a large barrier to entry early on into the game that only gets bigger the longer the game goes on and keeps people out - which is a huge deal when the entire genre is centered around player vs player combat. It's asking $70 for entry, and then $20-30 on top of that for a season pass for a game that might not last. It's $30 a year, per game, with matchmaking that may not always be available, fun, or even fair (as in cheating, plugging, lag switching, etc).
Street Fighter 5 (not SF6, SF5, the one from 2016) still has a base price and then $30 dollars - meaning $40 fucking real dollars for a decade old game. So it's not like you can get a cheap copy of the base game and "catch up" or "try it out" with how barebones the base game was. Similar to SF5 is Tekken 7, although T7 had a bit more going on in it's story mode.
Hardcores will still probably grab 1 or 2 titles (like SF, Tekken, or MK) but will fall off year over year as the game doesn't really evolve that much between patches, versions, or even sequels. Casuals might get one but not embrace the genre, doubly so if they get one that isn't popular enough to find matches for consistently. This poses a huge problem if you're a fan of a fighting game that isn't one of the "big" titles (aka Guilty Gear, Persona Arena, Soul Calibur, Darkstalkers [lol], Marvel vs., Skullgirls, etc) - they won't sell well, so they won't get support, and so on. I can't imagine a Soul Calibur 7 coming out in the near future.
Fighting Games are in a bad spot and this sort of gatekeeping via monetization is just shrinking the audience year over year.