Isn't the alt-right just the traditional reactionary right with memes?
Depends on the circles you travel in and where you're from. I have a lot of family/friends/contacts who are
Carlistas: ultra-tradionalist, Catholic, Spanish monarchists. I have some
Orléanistes as well (the French equivalent- fuck the Légitimistes they don't count. Who just rejects the Treaty of Utrecht?).
These reactionary supporters of royalism/aristocracy would be/are no-shit horrified by the Alt-Right.
Why?
Partly because groups like the Carlistas, to use an easy example, resent being called an ideaology. To them, being a Catholic/monarchist/unionist
is "being Spanish". It literally
is the national identity in their minds.
Other groups are the "ones with (dangerous) ideas". Also it is because the Alt-Right are mostly fascists and nationalists- idealogies strongly aligned against traditional western reactionism because of their alleged "realism" and meritocratic, militaristic, elements. They percieve the tradionalists as effeminate and dandyish aristocrats weakened by mysticism, romanticism, and privilage they "didn't earn". Hell, fascists are literally called "blackshirts" and monarchists are called "whites". Trust me, the symbolism could not be more accurate. The Futurism of the alt-right is likewise the opposite of traditionalism's loyalty to, well, tradition. It's complicated but the Alt-Right is only reactionary in the way that Trump is a fascist- when those words are used as silly pejoratives outside their real scope. Most reactionaries regard the blackshirts and NatSocs of the Alt-Right in turn as blasphemous, barbaric, pagans, aspiring to be Romanesque political strongmen. Their distrust and disrespect of their "betters" and the Church(es) are loathed. Also they are said to smell bad.
Tl;dr they should make monarchist memes because this is all autistic bullshit vive le roi