The End Of Advertising. - What will companies do in a post advertising world?

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but I'd put the rot starting between 2008 and 2012.
Disagree, not in with your point in general but with this specifically: That is the exact time period in which triple A actually became a thing in the first place.
So you are actually saying that the rot started with triple a which leads to the only correct conclusion: Triple A was a mistake. But maybe it wasn't.

Sure, cinematic shooters like COD and moh predate this time period by almost a decade but many forget that playing cod in 2001 on a high end pc was a nerd thing, it seemed like blockbuster gaming to us nerds but normies didn't care until xbawks360 around ~2007+ which is when games got really mainstream and cinematic. I think the rot you pointed out has more to do with the advent of individualized marketing and people consuming content alone in their basement. When games were still retailed and cinemas where packed, products actually had to have a mass appeal, the ability to tailor everything to an addiction prone niche whale audience is what killed it past ~2014. Algrorythm driven game design turned everything into casino slot machine goy slop (everything is like 80s acrade machine shovelware again but looks like a movie) whereas before you needed cool box art, engaging everymen characters and story most people could relate to. Movie-like blockbuster games died at the same time actual blockbuster movies and cinema died - the triple A genre lived fast and died young.
RIP: Brutal legend, Bioshock, halo 1 & 2, metal gear solid, GTA, Red dead redemption, cod: modern warfare and witcher 3. And respect for trying: Ghosts of Tsushima (bland, no frills but played it straight), Cyperpunk(some really cool moments in a sea of tumbler slop) and others...
 
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Hell, Several YouTubers were sponsored by that new Black Samurai game, dropping its name for all of their themed videos and shorts. Instead of RAID SHADOW LEGENDS, we will soon hear more videos sponsored by AAA game studios to try and boost sales of their latest product.
Thank god China hates them and Japan, which is the key demo for that Jewish fanfiction writer's historical revisionism, is quickly waking up to the niggering attempt of their culture. They don't seem too pleased. Francia Delenda Est.
 
That is the exact time period in which triple A actually became a thing in the first place.
the ability to tailor everything to an addiction prone niche whale audience is what killed it past ~2014. Algrorythm driven game design turned everything into casino slot machine goy slop
You're saying that AAA games didn't exist before every monetization feature now associated with AAA games had been fully implemented, which is idiotic.

If further predatory monetization schemes are created and are successful in the future (and God knows they keep trying), will you say that true AAA gaming only existed after 2024?
 
You're saying that AAA games didn't exist before every monetization feature now associated with AAA games had been fully implemented, which is idiotic.
Didn't say that. But in 2007 loot box tier dlcs were already rearing their ugly head. It was always there. I just meant there was no triple A as we now it before that time period.
The predatory monetization schemes aren't the cause, they're the effect of the niche targeting which also ruins story writing and everything else from netflix shows to cape shit.
 
Yeah, that's really, really stupid.

The fact that the business model for big-budget games has changed for the worse doesn't mean big-budget games didn't exist before those later business models. That should be patently obvious.
That's just plain wrong, early 2000s triple A isnt really triple A: the budgets were never that high before gaming went mainstream.
Early Moh or Cod weren't nearly as expensive (and lucrative) as say, bioshock. You are too focused on your subjective view of things:
normiefication is what made triple A possible and also ruined it in the long run and that began in the late 00s.
 
I don't understand what this means. Bioshock cost more than COD (except it didn't), therefore AAA games didn't exist?
I think we're actually on the same page, I just don't think that there was a green pastures triple A before the late 00s which is something I took away from your op. I may have misunderstood you too.
 
We can't be on the same page because every post you make leaves me even more baffled about what the hell you're even saying.
My point: There never was Triple A without rot, just with less and there is no triple a before 2008 which for you was "when the rot" started but that's also when triple A started as a whole because nothing before that was really mainstream, EA may have called games before that triple A but, in reality, gaming wasn't really a mass phenomenon which rivaled the movie industry back then. Sure, technically Modern Warfare was 2007 but that's just splitting hairs, I think bioshock was also 2007. When I said early COD and MOH i meant the very first installments which were shilled as triple A but back when they were, gaming was still just a nerd hobby and cinematic games were in their infancy and normies who got into gaming way later would've never considered those to be more than "lul, that's what they played back then?"
Take it or leave it, it's just my random take.
 
there is no triple a before 2008 which for you was "when the rot" started but that's also when triple A started as a whole because nothing before that was really mainstream
Sure, technically Modern Warfare was 2007 but that's just splitting hairs, I think bioshock was also 2007. When I said early COD and MOH i meant the very first installments which were shilled as triple A
This is some of the most incomprehensible nonsense I've ever read. I hope to God you're ESL or something.
 
Didn't say that. But in 2007 loot box tier dlcs were already rearing their ugly head. It was always there. I just meant there was no triple A as we now it before that time period.
The predatory monetization schemes aren't the cause, they're the effect of the niche targeting which also ruins story writing and everything else from netflix shows to cape shit.
By 2007, lootboxes already existed in some Asian MMORPGs. Long before that, plenty of arcade games were designed around being very difficult, to suck as many quarters out of your pocket as possible.

I don't think I heard the term "AAA" until around 2010, and it was just to differentiate big budget games from indie ones. I didn't hear any differentiation before that.

I'm not really sure what exactly your point is, either. When things started sucking? Yeah, 2008 is a generally good time to point towards, but that's largely because of the widespread adoption of smartphones and social media.
 
I'm assuming you no work or academic experience in advertising, marketing, or related fields because advertising is in no way on its way out at all. I really don't know how you have come to this conclusion. Consider maybe you're not much different from the consumer normies around you who are oblivious to how well they're influenced through product placement and personalized ads.

I think at some point most companies decided that it wasn't really worth it, since "digital ad-space" cost a ton of money for not much result, so it's mostly reserved for sports games and such now.
This and unique fictional brand design in video games is more lucrative because of fandoms. There's people out here buying clothes, decor, and even food products based on lore in the video games they play. An IP can become a massive franchise with extensive merchandise, film, tv, theme park specials, etc. Some of these result in partnerships between real brands that create those products and the developer/creator.
 
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Advertisement is only going to get more intrusive as time goes on due to more screens and speakers continuing to exist everywhere more often. Most public spaces are already infested with constant ads with gas stations being a prime example; showing useless schlop ads that play loudly on repeat for the couple of minutes it takes to fill the tank. Corporate America basically jizzes itself at the thought of tying people to a chair and making them watch burger and car commercials for hours on end. There will probably be a point where any tech that isn't custom rigged will be unavoidably filled with ads.
 
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