The impact of advertisement in you - "Make the customer realize they need your product"

[We Are The Witches]

I was thinking, what is your balance of "needs vs desire" when you're deciding if you should buy something, and if you think the commercials had a notable impact on your decision (provide examples if that's the case and if you want).

For me, I can't stand ads (more so than those around me IRL).
No matter the format (on TV (which I don't watch anymore), on the Internet, on the streets, etc) it almost has an opposite effect, I go full contrarian and I'll be way more skeptical about the product; the more annoying the ad, the higher standard I'll have when deciding to buy. Regardless of everything, I'll try to do my research about its quality.

I recently used another browser without any ad-blocks to check something, just on Youtube, and it was absolutely insufferable. Sometimes makes me think if those ads actually work on someone: by the time you see the same one 3 times, any potential interest I could have on it is obliterated without a trace. How does this marketing strategy work on humans?

Just to end this, some of the marketing strategies seem ridiculous to me, their goal should not be achieved.
You may disagree, but for example, the advertisement is about a perfume. What you want to convey should be reflected in the video, if the fragrance is aimed to a more "mature" audience, the actor/actress should portray that and even have a catchphrase/music that transmits the idea, but in the end to me, it's just a perfume, it just comes down to the scent.
Are you really going to buy it because of (anything) that happens in the commercial? Or even check it out because of it? Awaken the slightest amount of interest?

 

[UnknownUser]

Yeah I feel the same way as you. But advertising groups still drop literally billions of dollars in making shitty ads. Someone must be moved to buy it from the ads.

 

[From The Uncanny Valley]

Paying more for premium

 

[XYZpdq Jr.]

handicapping for when I used to use more legit services with more ads
there's been times when I'll see an ad for a food that I wasn't aware of and the idea sounds interesting, like crap like candy or a burger or whatever
not like "welp, better drop everything and go get it" but I might think "that PB Max sounds like it could be tasty" and pick one up next time I encounter it

usually if it's something of more importance than a snack it's not very impactful

 

[Blouie]

Ads pretty much never convince me to buy anything, the only ones that do are video game trailers if I think they look cool.

 

[Vingle]

Ads make me throw a temper tantrum, about not ever buying the product.
This depends on how obnoxious the ads is of course.

 

[Confetti Meringue]

Ads used to be more impactful when they weren't a constant barage. Now I tune most of them out.

The more I see an ad, the less I trust the product. The more it follows a script (see: mobile ads), the less I trust it. The only time I've ever given an ad the time of day was when I saw ones for free, classic puzzle games with zero gimmicks (sudoku, dominoes). I usually don't download the games because all of the reviews complain of ads playing every 30 seconds.

 

[Not a bee]

If the animation or art sucks I want nothing to do with it.

 

[NoReturn]

I hate them and actually find them offensive more often than not. Maybe it's autism or something, but I actually hate them.
Billboards are gross, electronic billboards are even worse. Internet ads are just as bad, especially if I have to sit through them to get to something I want to watch.
Movie trailers are ads, but more often than not they give the whole story away or they follow the "Marvel trailer" format to such a degree that it's boring and predictable.

What does get me, though, is algorithmic recommendations. I'll admit to having purchased things because they came up as a "I see you are looking for X, Y, and Z. You might also like A, B, and C." Etsy, for example, is fairly decent at this. You can test it yourself by visiting the site in a private browsing tab. This is what I see after looking up "Kiwi bird", "Plants", and "Glass straw". I can see these suggestions being relevant to someone who was also looking for those three things.

 

[Vibe_Guy]

I use a 2012 laptop now, used a 2015 modded PC just until recently.

The ad's toy with my brain to get a credit on a custom made PC that will put me in 3000$ worth of credit debt.

Every day I fight the intrusive though to say "fuck it" and take on a credit. But the lack of money in my wallet for such luxuries is what keeps me sane and afloat.

 

[GratsTheat783]

No matter the format (on TV (which I don't watch anymore), on the Internet, on the streets, etc) it almost has an opposite effect, I go full contrarian and I'll be way more skeptical about the product; the more annoying the ad, the higher standard I'll have when deciding to buy. Regardless of everything, I'll try to do my research about its quality.

Same. Whenever I see an advert, I generally put it on mute or ignore it. Use AdNausium on my browser to get rid of them.

recently used another browser without any ad-blocks to check something, just on Youtube, and it was absolutely insufferable. Sometimes makes me think if those ads actually work on someone: by the time you see the same one 3 times, any potential interest I could have on it is obliterated without a trace. How does this marketing strategy work on humans?

I always found adverts to be really annoying when growing up. There's a few that I recall (there's a recent dog food advert which, while I won't buy the product unless there's good reason to, I find it a bit humorous since the guy kicks a girl he's dating out of his house for questioning him keeping dog food in his fridge and referring to it as "dog food" with a disgusted tone), but for most I just want to get past them ASAP.

Are you really going to buy it because of (anything) that happens in the commercial? Or even check it out because of it? Awaken the slightest amount of interest?

Not sure if this is related, but any adverts with greasy foods like burgers, pizzas crisps, etc, really disgust me and as much as I like those foods, they make me want to stay away from them. I'm not sure why, but the cheese on pizza stretching in that one Deliveroo advert just makes me feel grossed out.

The ad's toy with my brain to get a credit on a custom made PC that will put me in 3000$ worth of credit debt.

I bought a costco gaming PC, it's actually pretty good. It was around £750($972.25, though keep in mind this was over a year ago), Nvidia 3060 with 16GB RAM. If you're ever in Costco, check their computers out. Join Costco gaming. Join Costco gaming. Join Costco gaming. Join Costco gami...

Hold on, this thread is two years old, why'd it appear in my feed?