🐱 The unstoppable queering of kids’ cartoons

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In Episode 6 of the animated series Kipo and the Age of Wonderbeasts, Kipo and Benson are riding a ferris wheel. “I think I like you,” Kipo says shyly, looking up from under her baby-pink bangs as the music swells. “Oh! Oh. Oh,” says Benson. The music cuts abruptly. “You should know something,” he says. “I’m gay.”

Kipo is momentarily embarrassed. “I’m glad we’re friends,” she manages, and they share a hug. Then a giant two-headed flamingo shows up. Kipo and Benson are still friends, and they clearly have more important things to do than discuss Benson’s love of boys.


It’s been a banner year for queer all-age animation like Kipo and the Age of the Wonderbeasts—and we’re only halfway through 2020. So far, Benson is one of the first cartoon characters to say the words “I’m gay.”Meanwhile, Scooby-Doo! creators confirmed Velma is a lesbian, and Nickelodeon put SpongeBob SqaurePants in their Pride post(according to a 15-year-old interview, SpongeBob is “somewhat asexual,” an important part of the LGBTQ2 community).


Granted, cartoons have been queer for a long time. Japanese animated shows have always been willing to play with gender—as is obvious by the Wikipedia entry of LGBTQ characters in animation—but Western media has taken longer to warm up to the idea. Part of that is because cartoons in Japan aren’t marketed to children the same way they are in the West. Content for children was subject to censorship: The English dubs of late 1990s and early 2000s shows like Sailor Moon and Cardcaptor Sakurastripped out all queer content, preferring to cut episodes or entire seasons rather than hint at what some TV execs deemed provocative themes.

That these displays of queerness have persisted in animation can be attributed to the medium’s relative fluidity: There’s a freedom in drawing—to create people and worlds that don’t look like the ones we normally inhabit, who can change from frame to frame. This lack of rules means, as writer and animator Paul Wells (no relation) writes, “the body in animation is a form constantly in flux.” Bugs Bunny gained eyelashes when in drag, and Mulan’s jaw became magically squarer when she presented as Ping. Emma A. Jane, in a paper about Adventure Time, writes that “the usual ‘laws’ of gender binaries—like the usual laws of physics—simply do not apply.” In cartoon worlds where characters control fire, explore space or wield magic swords, why should the real world’s cis-heteronormative assumptions apply either?


That may be, in part, why the last decade has seen an unprecedented shift in queer representation in kids’ cartoons. And as animated shows tackle more complex issues, more adults are drawn to them. Shows for all ages are also often gentler and kinder than properties made for grown-ups: You expect the good guys to win in the end, and that bad things will get better. Queer people have always been reading characters as queer, even when they’re not, because we want to exist in these universes. Seeing ourselves reflected back in kid-friendly spaces is a reminder that we, in our messy adolescences and baby-gay childhoods, always belonged here.



In 2014, gifs of Korra and Asami from The Legend of Korra (2012 to 2014) overran fan blogs on Tumblr. The final shot of the show—illustrating the two women holding hands and staring into each other’s eyes—was confirmed as a canonical depiction of a same-sex relationship on the show’s co-creator Bryan Konietzko’s blog. Vanity Fair later said the episode “changed the face of TV” as the first same-sex romance in all-ages animation. While that accolade might be hyperbolic (plenty of other non-Western shows did so well before The Legend of Korra), the showrunners knew the network was reticent to let them show anything overtly queer. “Was it a slam-dunk victory for queer representation?… Hopefully it is a somewhat significant inching forward,” Konietzko wrote.

Around the same time, Steven Universe (2013 to 2019) was pushing the envelope for queer representation in cartoons. The main character, Steven, and his father are the only major male characters on a show full of women (and female-coded, genderless space aliens). While Korra and Asami are queer characters in a straight show, Steven Universe is a queer show, full stop. The show began by promoting the very queer notion of found families—Steven is raised by three moms—and gradually got more queer as episodes progressed. By 2015, Steven Universehad introduced an intersex non-binary character(Stevonnie, a fusion of Steven and his best friend Connie), and revealed that stoic mom Garnet was a fusion of two gems, Sapphire and Ruby. Pearl, the most Virgo of Steven’s moms, was also in love with his now-dead mother.

Like The Legend of Korra, there were hurdles in production. Rebecca Sugar, the non-binary bisexual creator of Steven Universe, expressed in an interview with EW in 2018 just how tough it was to get a queer cartoon on the air: “Please know that when we started doing this in 2011 it was impossible and it has become possible over the last many years of working really hard to do this.”


But unlike The Legend of Korra—or even Adventure Time’s final episode kiss between Marceline and Princess Bubblegum—same-sex romance wasn’t crammed into the season finale. Steven Universe is full of thoughtful queer interactions, with a multitude of relationships showing the different kinds of love through the entire course of the show. Ruby and Sapphire’s wedding had an entire storyline of its own. In every scene afterwards, Garnet’s shown wearing a wedding ring on each hand—a reminder that she’s literally made of love. Even beyond character representation, the show is deeply queer: Problems are resolved with communication and empathy rather than violence, and toxic masculinity doesn’t exist. There’s even an academic book, “Representation in Steven Universe,” dedicated to analyzing the show’s portrayal of queerness, race and colonialism.


Following in Steven Universe’s footsteps, She-Ra and The Princesses of Power (2018 to 2020) is both a continually queer show and one with a Big Gay Finale. Tech archer Bow has two loving Black dads; butch icon Scorpia has two (dead) moms; side characters Spinnerella and Netossa are a married lesbian couple who kiss on-screen in Season 5; and almost every character expresses interest in their same-sex cohorts. Princess Perfuma stares wide-eyed at every muscled woman she meets, while Bow swoons over dashing mustachioed sailor Sea Hawk. A non-binary shapeshifter called Double Trouble, voiced by non-binary powerhouse Jacob Tobia, is responsible for most of the plot in the fourth season. Magic is drawn as glowing rainbows.


At the core of the She-Ra, though, is the push-and-pull between brave jock Adora and her childhood best friend Catra. In the first episode, Adora leaves the evil Horde and joins the rebellion to free the planet, while Catra stays behind and rises through the ranks. The storyline has a Killing Eve tension, where two powerful women circle each other, fighting as a proxy for making out. Catra eventually joins the good guys in the final season. The climax of the entire show is an anguished declaration of love: Adora is in the throes of a deathbed fever dream, and Catra is wrapped around her. “Don’t you get it? I love you,” Catra says through tears. “I always have. So please, just this once, stay.” Their kiss is literal magic: Rainbow energy erupts across the screen. Their love saves the universe. For a show so comfortable with same-sex characters, of course there was no other way for it to end than in life-saving lesbianism.


Like Steven Universe, She-Ra is helmed by a queer person: Non-binary lesbian Noelle Stevenson. Stevenson credits Sugar with breaking boundaries: “Steven Universe changed the landscape of animated shows when it first hit the air.” While queer people can, of course, make very heterosexual art, we are drawn to putting stories into the world that we are missing—and often that means queer ones.


Even more recently, The Owl House—steered by openly bisexual showrunner Dana Terrace—is making waves as the first Disney Channel cartoon to have a queer main character. “I’m bi! I want to write a bi character, dammit!” Terrace tweeted, hinting that the romance between green-haired witch Amity and earnest dork Luz will see more development.

That’s not to say all cartoons have nailed representation. Gay male characters are few and far between: Voltron made a popular character, Shiro, gay, but subsequently removed all his friendships with men in case they were perceived as romantic instead of platonic. The showrunners also killed his boyfriend off-screenand had Shiro marry a background character in the series finale as a half-hearted attempt at making amends. In Arthur, teacher Mr. Ratburn got married, but his husband hasn’t been seen in any episodes since. Disney’s Gravity Falls also features gay cops Blubs and Durland; but their relationship was confirmed in the final episode when the network “wouldn’t have to deal” with the showrunner anymore. And while Adam, the main character of The Hollow, is gay, he came out to explain why he isn’t interested in a girl—and doesn’t seem into any boys.


There’s also a dearth of trans characters. Non-binary characters—like She-Ra’s reptilian Double Trouble and Steven Universe’s human-gem fusion Stevonnie and even Adventure Time’s sentient games console BMO—are overwhelmingly non-human, making their nonconformity more acceptable than if they were human. (Steven Universe does have a non-binary guest character in its final season, voiced by Indya Moore.) The most notable binary trans character, Jewelstar in She-Ra, is trans by subtext: He’s based on a character who was female in the ’80s version of the show and is voiced by trans man Alex Blue Davis for the single episode he appears in.


While TV continues to grow more diverse, there’s a special place in my heart for cartoons. They can tell difficult, complex and nuanced stories without milking queerness for pain. We don’t have to see queer characters in all-ages shows die tragically young, or be forcibly outed or disowned by their families, or any of the other terrible things that happen to too many of us in real life that we see turned into stock tropes on the screen. Steven Universe deals with mental illness and grief, She-Ra with parental abuse and unhealthy expectations, The Legend of Korra with fascism and imperialism—but characters’ trauma isn’t rooted in their queerness.

As Heather Hogan writes for Autostraddle, LGBTQ2 people need all-ages representation because “we come of age over and over… our lives don’t exist on the same kind of timeline as straight people.” So while queer kids get to grow up with more characters as their role models, so do we. We get more and more characters to hold close to our shining rainbow-magic hearts, too.
 
I’m getting really sick of people assuming I like what they’re doing just because I’m a faggot.
Leave sexuality and shit out of kids cartoons, it’s not something they need to worry about at that age. If you want to tell a queer story, at least do it aimed at older people who understand what is an sex.
The concept of love, however, isn’t exactly new for kids shows. I’m not talking Steven Universe “they fucking” type of love, but more like a basic “Mommy and Daddy love each other” thing. If you want to show a gay couple, maybe as a basic morality lesson, that’s fine. Just leave the weird stuff out of it.
 
I have a young neice and she doesn't watch this CalArts shit. She likes Scooby Doo and those shitty Air Bud-esque spinoff movies with cute talking puppies. Cramming a bunch of lesbians into a show doesn't make it entertaining and these show creators are kidding themselves if they think kids are watching this bullshit willingly. The main audience is kids subjected to these shows by woke parents and emotionally stunted adult women and genderspecials.
 
I have a young neice and she doesn't watch this CalArts shit. She likes Scooby Doo and those shitty Air Bud-esque spinoff movies with cute talking puppies. Cramming a bunch of lesbians into a show doesn't make it entertaining and these show creators are kidding themselves if they think kids are watching this bullshit willingly. The main audience is kids subjected to these shows by woke parents and emotionally stunted adult women and genderspecials.
Real niggas show their kids Rocky and Bullwinkle and Friends.
 
They are. As shown by Steven Universe, actual kids have close to no interest on the shows and so there is almost no merchandising made for them.

Still using Steven Universe as an example, if you look up licensed products you will find a shitton of clothing, pins, keychains, home deco, stickers, funko pops and all things of the sort. But you know what you'll have a hard time finding? Officially licensed toys. No dolls, no action figures, no puzzles with images from the show, no toys that kids would usually want to play with. The only licensed toys I could find were a few plushies here and there (admittedly, I didn't put a lot of effort into looking).

I can't source it, but I remember seeing here that there was a leak of Hasbro's Masters of the Universe toy line and it ditched the new She-ra designs for the old ones. So that one seems to be on it's way out tool.

The latest She-ra toys were a massive failure. Mattel didn't push it whatsoever, true, but the things moved to clearance faster than any toyline I've seen in recent years. What is funny is how limited the line was -- very small character selection, only one wave, a couple of role play things, but nobody bought any of it. And don't go by current eBay prices; toy collectors (vampires) are always looking for the latest thing that they can overcharge for.

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There are multiple Masters of the Universe lines at current -- one from Mattel based directly on the original toys with (slightly) modern articulation, MegaBloks, lots of stuff from Super7/Funko that aren't just Pops, an upcoming one based on the (going-to-be-shitty) Kevin Smith Netflix series -- and they are all based on the original character designs. Surprise surprise, they all sell like gangbusters.

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As for Steven Universe, there was a line from McFarlane Toys, best known for Spawn and the associated garbage. It was a strange mishmash of badly engineered LEGO knockoffs and ugly action figures. McFarlane put out a number of licenses in the same line (South Park, the Walking Dead, Game of Thrones [which now Mattel is putting into their MegaBloks line, with little-to-no success as they have mostly been clearanced out as well], Rick & Morty, Five Nights at Freddy), all of which were similarly ignored and sent to the cheap-o bin. It was clear than McFarlane was just grasping for anything that would catch on, which none of it did.

This picture includes everything released in the line. You can still find some of the sets at places like FiveBelow.

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Even though the cartoons I watched as a kid were pretty much glorified toy commercials at least the writers and producers would try to shoehorn in positive messages, weren't out to queer me out, and do PSA's.

Shit this one is relevant as ever:
Because the best way to sell something to a kid is to get them to actually like your show.
The PSAs and morals were mainly there so the parents wouldn’t feel that bad about plonking Jimmy in front of the TV.
 
YO ARE YOUR NEPHEWS BASED?

Thank god your nephews actually have brains instead of watching this garbage, good on them.

They are. One is way in to robotics, one is bugging me to get my instructor pilot rating back so he can have me as an instructor and another has transcended being a pyro and is now WAY in to sapper/demo shit, to the point of taking college chem courses his freshman year of high school because he wants formal education on how it all works. The others are all very much athletic and strive hard to be good at what they do. They're all also way in to airsoft, so a bunch of us have started taking them to go play at different places as a way to get them outdoors and active while connecting with them in that primal warrior-spirit kind of way that all boys aged 10-20 really need to embrace and all veterans should take the time to counsel them on.

Their parents are all really good at encouraging them to push themselves to be subject matter experts in whatever they're interested in.
 
I’m getting really sick of people assuming I like what they’re doing just because I’m a faggot.
Leave sexuality and shit out of kids cartoons, it’s not something they need to worry about at that age. If you want to tell a queer story, at least do it aimed at older people who understand what is an sex.
The concept of love, however, isn’t exactly new for kids shows. I’m not talking Steven Universe “they fucking” type of love, but more like a basic “Mommy and Daddy love each other” thing. If you want to show a gay couple, maybe as a basic morality lesson, that’s fine. Just leave the weird stuff out of it.

In my opinion, the perfect level of "romance" for a kids cartoon should be around the amount that shows like Avatar: The Last Airbender or Gravity Falls had. Which is mostly awkward teen crushes and maybe the occasional kiss here and there, but nothing much more then that (outside of maybe the rare and really obscure innuendo's that would fly over most kids head, which both shows also had, though sparingly) and that doesn't detract from the main story. Stuff like that is easy enough for kids to understand without pushing an agenda or getting them confused. We don't need exotic dances that serve as a metaphor's for sex and are a big part of the show or a character explaining the 87 different kinds of pro-nouns or sexualities in a cartoon.

Basically, "oh, they're kissing/ married because they love each other" is fine, that's something any five year old could understand and brush off before their attention moves on to something else. It starts being an issue when mommy and daddy would have to sit little Tommy and Tina down and have a long conversation to explain why a character had a ten minute long spiel on why someone wants to be called they/them/xir whatever or what words like "Asexual" or "Pansexual" mean.

Besides, a lot of really young kids think romance is gross and icky, and even a lot of kids around the pre-teen age will be either intimidated or not that interested in romance so you're just going to turn away the largest demographic of your show by making romance and gender politic's the main focus.
 
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In my opinion, the perfect level of "romance" for a kids cartoon should be around the amount of Avatar: The Last Airbender. Nothing more then awkward teen crushes and maybe the occasional kiss here and there, but nothing much more then that (outside of maybe the rare and really obscure innuendo's that would fly over most kids head, which Avatar also had, though sparingly). Stuff like that is easy enough for kids to understand without pushing an agenda or getting them confused. We don't need exotic dances that serve as a metaphor's for sex and are a big part of the show or a character explaining the 87 different kinds of pro-nouns or sexualities in a cartoon.

Basically, "oh, they're kissing/ married because they love each other" is fine, that's something any five year old could understand and brush off before their attention moves on to something else. It starts being an issue when mommy and daddy would have to sit little Tommy and Tina down and have a long conversation to explain why a character had a ten minute long spiel on why someone wants to be called they/them/xir whatever or what words like "Asexual" or "Pansexual" mean.
The best thing about the Fusion dances was how they had to bend over backwards walking it back from “obviously sex” to whatever they say it is now when they wrote themselves into a corner.
 
I think having gay characters in cartoons is fine in general. I mean, they already have straight romance there, and it's completely innocent, so it's not like gay characters would be fucking, either. Representation for LGBT teens is also important, so that they don't feel like there's something wrong with them for having feelings towards same-sex people.

But then again, do kids nowadays even watch cartoons? That was the case in my childhood, but we didn't have the internet back then. As for teens, I don't think they do. Cause cartoons are for little babies, and you're already 14, all grown-up and shit, if you are a teen and watch cartoons, you're a fucking lo-o-o-o-oser. At least that's how it was when I was a teen.

So yeah, I agree, that queer representation in cartoons is mostly validation for adults that make them.
 
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