He could have pitched it that "we didn't put in a porthole because we were concerned about customer safety, but we use 60" 4K screens attached to external cameras for a better view than would be possible through a porthole anyway" and then just built something that goes down a couple of hundred feet and sits there for 8 hours, then used remote operated Deep Sea Drones to get up close and stunning footage to be transmitted to the screens on board.
Everyone would have been safe, the customers would have been none the wiser, and he could have made a fortune.