Kind of. It was somewhat based as the old lore was retconned when it solidified. I guess they are going to retcon it again. It was a proper and not false interpretation of the 3-7th editions. 1st edition was so different it was like a different universe all together.
Not really. The Imperium was still a decadent pile of shit that was based on every Black Legend lie about Medieval Europe and the Inquisition; it's just that a lot of people who read these works from the Imperium characters' POV didn't realize the satire was attacking them. It's like how the Starship Troopers movie was supposed to satirize fascism, but most people didn't get the point since all they saw was a functional military state that promoted based on merit and eliminated all traces of sexism.
They were just that bad at satire that many fans didn't see it and just saw the Imperium as justified. It's like with Rorschach and Watchmen where the average normie likes the guy even though author Alan Moore designed him to be a negative stereotype of every right-wing superhero in comics.
GW had like one store at that time as well in their bumfuckville in Bongland.
It's called bong-land for a reason. They're all stoned out.
The original satire did not sell. That's why it was retconned to begin with. GW tapped into all the angry rightwingers who didn't want leftist shit, but had money.
The fashy fans are gone now however, that goodwill spent, and now we'll see if GW's Wokehammer can take the Modern Audiences away from Disney and Soy Wars.
Not what I'm seeing. It's only the lore fans that are upset with GW now, because they've been openly woke for more than half a decade; right wing fans keep calling on people to boycott them, but GW's star continues to rise because the paypigs don't give a shit about the lore and only care about two things; the meta and the figurines.
If I ever took control of GW, I'd piss off the lore fans by giving 40K its own End Times period so I can bring 30K characters into 40K, but I'd make sure the paypigs get everything they want by coming out with new models for a resurrected Emperor, the loyalist Primarchs, the Chaos Primarchs like Horus, as well as new faction models for each faction, with aesthetic changes based on fan input, and super-units for other factions to match the Emperor and the Primarchs. We'd also overhaul the game itself to make it more balanced and fun for all factions involved.
Then I'd sit back and watch as the lore fans throw another shit-fit and call for boycotts, but the paypigs and the people who are in the game for the meta buy our stuff in droves and go back home with smiles on their faces.
Will we get a Baby Ghazgkull and the Yarrick traveling the galaxy, worshipping Sister Katan's feet?
I am sure GW and Amazon were both happy. Amazon was thinking they Kangified another Chud palace, and GW was happy that millions of new Amazon fans would buy 5000 dollars worth of plastic crack and they can do away with the icky wehraboo neckbeards and magapede yikerinos for the Modern Audience.
The wehraboo neckbeards and the MAGA-pede yikerinos were never the major spenders in the 40K hobby. At most, they buy a few books now and then and maybe paint a model or two, but most of their time is spent reading 40K wiki articles or watching 40K lore videos. It's been forever since those yahoos have played a game, and GW knows that, hence why they don't care about offending them with lore changes like Primaris Marines and Fem-Custodes.
I for one, since now only anime deserves my money, had spent some of my cash on nice steaks instead of western media.
If you want plastic model kit hobby stuff, I'm sure Gundam model kits and action figures are available.
The handful of space marine novels that I've read feels like an bunch of manchildren having the occasional frat party in between running gay ops. The lore is kind of repetitive, for the most part. And it's kind of funny how someone who's 300 years didn't develop an sense of empathy or humor
There's the obvious difference between the 40K fans who actually read most of the novels, and those who read a few while just jacking off to how awesome everything is while reading the wiki. The former are not as gung-ho or as enthusiastic about 40K lore as the latter are, and the latter are usually the wingmen for 40K lore, talking about how awesome the universe is and how it's all ''based'' and ''epic'' in scale.
It's the same difference between the Star Wars fans who jack off to how awesome the SW Expanded Universe novels are, and the SWEU fans who actually read the novels, who got so sick of the crap in book series like Republic Commando, New Jedi Order, and Legacy of the Force, to the point where they were welcoming the canon wipe Disney did with the SWEU.
Many 40K novel fans I've talked to mention CS Goto or Matt Ward as their reason why they'll never buy another Black Library book. For some reason, I get the same feeling with them that I get when I talk with SW novel fans who are still angry at Troy Denning or Karen Traviss.
But given that other BL writers like Aaron Dembski-Bowden were pushing Femstodes all this time, it really does paint a picture of GW always having this progressive streak that a lot of fans, mostly the ''based'' lore fans, ignored.