The weird thing is our establishment is so retarded that the don’t even realise they are the establishment. They’re crying into piles of money about Thatcher stealing their milk.
They're still pretending they're the underdogs even though they can get people fired on a whim and control most of the media. We do live in a society.
The Emperor, on his golden throne was slowly falling to Chaos. Chaos was constantly whispering to him in his coma state, tempting him with dreams of rest, while the various personalities that made up his gestalt soul were at war with each other, fighting over past mistakes and way forward.
That would no longer be allowed, not after they made the Emperor into a legit godlike being standing up to Chaos.
Especially since he was a fedora-tipping atheist, the leftists at GW wouldn't allow him to get corrupted. More likely, they'll bring him back as a tranny or a woman.
Who even remembers and cares about Tatcher and Ragen any more?
It is just a weird goofiness now. To the initial GW team it may have been big spooky, but now its ancient history.
Current years go by faster, cultural change is accelerating, but we still got media from WW2.
Its like zoomers don't give a shit about muh 6 quadrillion. In 30 years, Republicans will be for trannies, just dragging their feet on necrophile pride, and all the TDS will be old news. Now it will be Fuentes Derangement Syndrome.
That's the problem of current year agitprop. It expires like a catboy on meth.
That's because the original ideas matter less and less. It's been that way with every subsequent generation. The ideas of liberalism and questioning religion are not as important as selling badass space marines to dipshit children who are easily impressionable. Hell, the SJW messages of the Millennial age don't matter at all to Gen Alpha, who care about SJW ideology as much as a college pothead cares about no-smoking signs. The original meaning gives away, and franchises do what must be done to sell.
Fortunately for GW, their paypigs will buy up their slop, so they can pontificate all they want and piss off the lorefans. The lorefans, if they actually bought the books instead of downloading PDFs and reading wiki articles, aren't the biggest payers for the 40K hobby. So losing them is an inconsequential loss.
The problem is always GW wants to much. They both want the Imperium to be a lesson in something to NOT be but they also want to market them as the big rightful badasses. GW should have done what Bandai did, there exist 2 factions in Gundam Zeon and the Titans that have their own multi paragraph rants about facism and blah blah. Zeon were slightly justified and had a bunch of cool characters which resulted in many simping for Zeon to this day. The Titans are the same idea but instead of making them justified or having cool characters they have NEITHER you cant even use the ignorant defense of liking them either they are a bad organization and suck.
tldr if you want to make fun of a faction stop making them look cool and making their actions easily justifiable
Gundam made it so that each faction has at least some justification for what they're doing. Zeon are tired of space colonists being treated like trash, the Titans are tired of Earth being led by weaklings and space terrorists dropping space colonies onto the planet, so while both sides are dicks, there's a reason for it. So you can collect both their model kits and play around with them without feeling too guilty for liking them.
GW wanted to appeal to both the Space Marine fans who want badass Space Marines, as well as the leftie pothead people who want the Imperium to be a satire of fascism. That was the case for a while, until now, they have the paypigs to be their major source of wealth, so they barely care about the lore at this point, snapping the Space Marine lore in half with the Primaris and the Custodes lore with the Fem-stodes.
They obviously don't care about the satire anymore since they're slowly trying to portray a progressing Imperium with Fem-stodes and trannies, with female Astartes on the works. You can't portray them as the evil faction when they're the face of progressivism, hence why Guilliman is back and the Hexarchs are defeated. The Imperium Eterna, the Imperium beloved by the conservative fans, is gone. Dead as a doorknob along with the rest of the Hexarchs. Now you'll have an Imperium led by superhero primarchs with Female Custodes, Astartes, and trannies. And it wouldn't surprise me if the Emperor was revived as a woman. Hey, not only will GW get the feminists, but the coomers as well, with that brilliant move.