Doubleposting because this is a good point.
I know memes in general are alright to share, in some cases a lot of people being in on the joke can make it funny but not most of the time.
I talk about reddit a lot and this analogy will probably go past some people but I take this point as basically the entirety of the “dankmemes” sub. The concept of a meme “format” is pretty fucking stupid already, you’re just putting a reaction image with a hypothetical situation. But the notion that memes can be “stolen,” memes can “die” (especially when they are the ones who kill them), and that meme formats can be good or bad just makes my blood boil.
I can’t fucking stand people who somehow claim memes are some sacred medium where you have to use popular formats or whatever to please strangers online. Memes are infinitely better when you share a joke with a friend and you both laugh because either you both get it or it’s an inside joke.
I think the creation of meme “pages,” like 9gag, reddit subs, iFunny, etc, are probably what lead to this mindset being so prevalent. Memes have become more about getting likes than actually being funny. Some people just don’t have any other way of self validation than approval from strangers over an image joke.