The truth is pop culture started to go to shit all the way back in the 1990s, think Michael Bay, Speed 2: Cruise Control, Batman & Robin, Armageddon (Michael Bay again), The Phantom Menace (easy to be more forgiving of the Prequels now after Disney, but they're still not great movies)
Then you had some really horrendous shit in the 2000s like those absolutely rancid spoof "Movie" movies (Date Movie, Epic Movie, Meet The Spartans, Disaster Movie) and Michael Bay's Transformers movies, which might have been what got the ball rolling on Hollywood caring more about China's box office then the US's.
Things just kept getting stupider and stupider until suddenly there was a turning point where things were no longer just stupid but started to become genuinely evil, which is what today's "woke" media is, but that's kind of like the final nail in the coffin, not the start of things going bad, but as an aside I would say the woke era of media really started in a big way in 2016 with the all female Ghostbusters.
I'm focusing mainly on movies but this applies to music and TV as well, although I have less expertise on those things, but it seems to me like the "golden age" of TV that started with The Sopranos ended when Mad Men ended in 2015 and music never fully recovered from the boy band, Britney Spears era of the late 90s.
It's especially stark when you listen to something like Pink Floyd, no modern musician could hope to match the brilliance of something like Dark Side of The Moon or Wish You Were Here.
It's also especially stark when you compare the Spielberg blockbusters, your Raiders of The Lost Ark, Jaws, Jurassic Park etc with today's blockbusters.
Agreed. Some prog rock asshole might say something like Porcupine Tree or more likely The Dear Hunter, but I'm not super into prog although I respect it.
Imagine a
Klaus Nomi,
Nina Hagen (of my avatar fame), anything that sounds like a
Banshees album,
The The,
Kate Bush, or a bands that not enough people heard of, like
The Sensational Alex Harvey Band, or
Foetus. Dream pop or Shoegaze bands still haven't really been better than
Cocteau Twins. Fuck man, imagine a modern day
Adam Ant. I can't. Imagine a Millennial writing emotionally evocative lyrics like
Simon and Garfunkel or
Tom Waits. Will anything ever push the envelope like
The Residents or has the computer era made sure that will never happen again? Could you imagine anything fun like
The Cramps again, that had no problem with a little objectifying of women in the name of fun macho sleaze that had no problem celebrating the (using the term metaphorically) male "Id"? What about
Nick Cave or
PJ Harvey, for that matter, as she's in that video)
Now we're assaulted with this garbage (TW: absolute horseshit)
here. Highly produced, Obligatory Black Man Rapper Stereotype, well-edited, inauthentic horseshit designed to get played in clubs. The exact same message in all other rap songs: shallow materialism and sex. The autotuned "artist" (I won't acknowledge them by name)'s biggest job is staying in shape and getting a boob job.
If there ever is a "thoughtful" message in modern music, it is infantile and really basic stuff that everyone agrees with, like an episode of the original Star Trek today.
Now for the real clincher, here's how low-effort music videos have gotten. I just showed you odd, creative, and unique music videos from the 80s, this is what they're making today, stuff like the above and this
Billie Eilish shit. (compare that musically to an actually good contemporary artist barely known outside of Europe,
Soap&Skin, not her lyrics but it fits
her style). Modern bands rarely show the bands actually playing instruments, maybe in a couple of shots. Because there is nobody playing instruments. It's all computer samples put together in a program made by artless hacks, designed to be catchy and sold by a talentless pornographic sex icon. People in the 80s did that in a sense, like the aforementioned Foetus/JG Thirlwell, but they pushed the limits of available technology, and had vision, and still had to put in an effort. They didn't have GarageBand or whatever, just a 24-Track tape machine or such.
There's a few modern good bands but the creativity and spark is pretty much G-O-N-E. I could name a hundred more bands or artists that push the boundaries. Bands that were famous and well-respected, showing pop-culture didn't aways suck. There's obvious ones like The Beatles and the other British Invasion bands, the B-52s (Love Shack is definitely not their best song though!), Gary Numan, Leonard Cohen, Bob Dylan, Devo, Kraut Rock bands like Can and Neu!, Roxy Music, The Specials, the list just goes on and on and on.
I think I've heard it's a bit better in Europe, where they rely less on rap--though, more on soulless electronica, but that's still better than rap.
edit: If you got through this long post here's your reward, the kind of jokes you could tell back in the 80s that were MEANT to be subversive but are now considered bigoted by thin-skinned artless adult children: