- Joined
- Oct 31, 2022
It seems like everything is designed to have that "sleek" minimalist look from logos, to electronics and buildings. Seriously, what the hell is wrong with that? It's not even that it's ugly... but it's boring as hell.
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The idea came to me when I was checking out a Youtube user that sells 1950s transistor radios. How in the world could the Japs, in a blown-up shithole, engineer good portable radios with a nice aesthetic.They have to avoid making anything beautiful or you might be reminded that beauty exists.
They want to demoralize. It creates the perfect shitstorm of absolutely bastardized aesthetics.They have to avoid making anything beautiful or you might be reminded that beauty exists.
Looks like the Wikijannies missed one:I think the oversimplification of logos is mostly because the brands themselves are recognizable and designers most likely want to keep reinventing the logo tokeep a stable jobmake it more "sleek and modern-looking". Lesser-known brands tend not to be simplified due to needing to stand out from the competition. It's why Firefox no longer has a fox - people don't need to see a fox encircling the globe any more, they just see the base shape of something vaguely fox-shaped (or now, tail-shaped) around a blueish sphere.
The problem is that all contemporary designers think that way, and in turn make products look nearly indistinguishable when you put them together. Google's apps (eg: Maps, Mail, Drive, etc.) used to have distinct colors and logos, but are now drastically simplified to their base elements and incorporate Google's quad-color design. You might be forgiven for confusing their apps for each other at first glance.
I also detest the corporate art style trend so much. I think one such sub-style is called Alegria (meaning "joy" in Spanish) but the Corporate Memphis-type of art predominates today's websites, especially when it comes to big tech. It's just so... ugly. I suppose one way to describe the art style is if figurative and impressionist art styles crossed paths. Simple, eye-watering colors are used with very little shading or details. People have widely disproportionate limbs and inhuman coloring to make them look as generic and "relatable" as possible by eschewing typical traits related with certain races. Corporate Memphis has a very 2-dimensional look to it that makes it uninteresting to look at. There's no depth or interesting nuances in the artwork because it's simplified so much and the subjects are usually floating in some sort of void. If other objects are shown, they're usually blobs of color with the barest traces of linework surrounding it.
It's just... garish.
"Will someone PLEASE think of the uggos!?"They have to avoid making anything beautiful or you might be reminded that beauty exists.
That would be why. If you go back into the 1970s and 1980s you can see some examples of minimalism creeping into the corporate world, and in the 1990s it definitely took hold fully in the minds of the executive types. But it just wasn't really appealing to the average consumer until the unveiling of the iPhone. The iPhone directly sold minimalism to many people, since they were looking at and using it every single day.I blame Apple.
People forget that a lot of mid-modernists were versed, or at least immersed in the classical traditional arts and education- Mies van der Rohe for instance was trained as a stoneworker long before he became a proponent of Mid-Mod minimalism, same with Frank Lloyd Wright and Le Corbusier, who designed traditional-looking houses before they threw themselves into their modern designs.It’s not even nice modern design. You can have nice modern design - the whole mid century modern thing is a really pleasing aesthetic, and the 1920s modernist stuff can be nice as well. What makes modernist stuff good or bad imo is whether it keeps a sense of human proportion in it. Most brutalist stuff doesn’t do that and most mid century modern does. You can look at a brutalist building and not really find any sense of human scale in it becasue there’s nothing human in the proportion. 1950s design keeps that human scale, no matter how whizzy and jetsons it is.
Alegria art is an abomination - it provokes a real reaction of disgust in me. I guess it’s cheap, easy to produce by people with zero talent, and it ticks all the diversity boxes.
I moved jobs this autumn and the old company was full globohomo art everywhere and the new one is still 1990s tech style, all white coats and glassware and aspirational space age lab vibe. It feels so much more human and friendlier. I’ve even seen more than one white male in corporate printed materials - shocking!
Design sucks now for the same reason all the media, films, comedy, tv and music sucks. There’s no joy in it, no real artistic expression and we are ruled by joyless horrid who embody the worst bits of Puritanism and degeneracy all at once.
I look forward to Restoration 2.0
Everything about the 70's was ugly. Especially the fashion.Its design trends, its always been like that, companies dont want to look our of touch but dont want to be the odd one out either so they just do whatever everyone else is doing.
Look at 70's logos, they were all the same combo of fonts and colors
View attachment 3940410
You might think it has "soul" now but back then when every logo had a style like this it was generic soulless corporate garbage.
The current flat design was popularized by google, which used to copy the 3D skeumorphism that apple popularized in the mid 2000s.
Corporate propaganda from the 1950s and 60s all had the same cheaply made hannah-barbera style characters, its not that different from current corporate memphis style which is also bland and easy to make.
Most of those have different fonts for the same product, and yet, not a single one of those logos are in Helvetica, despite it being around since the 50s.Its design trends, its always been like that, companies dont want to look our of touch but dont want to be the odd one out either so they just do whatever everyone else is doing.
Look at 70's logos, they were all the same combo of fonts and colors
View attachment 3940410
You might think it has "soul" now but back then when every logo had a style like this it was generic soulless corporate garbage.
The current flat design was popularized by google, which used to copy the 3D skeumorphism that apple popularized in the mid 2000s.
Corporate propaganda from the 1950s and 60s all had the same cheaply made hannah-barbera style characters, its not that different from current corporate memphis style which is also bland and easy to make.