That's because the people who popularized the term on social media, AKA leftists and breadtubers, ironically instead used an unspoken redefinition instead: "When someone insufficiently leftist wants to have an income and/or express their sociopolitical opinions." Asking a leftist to explain why someone is a grifter is like a more retarded version of a leftist asking anyone else "What is woke?", as their logic includes the likes of mentioning that "Earl McPundit does commentary on South Dakota, but lives in Maryland.", or that "Kyle The Youtuber stated that Vichy Von CentralEuroppen was born Northwest of Austria, but he was actually born North-Northwest of Austria!". The idea that grifting is defined by intentional, conscious dishonesty for the sake of social or financial profiteering is just lost on people. On another note, so is the concept of being able to enjoy something while still recognizing that it's woke. Too many people are convinced that wokeness can only occur in products you dislike, even though one of the most popoular strategies in leftist ideology has been to coattail or steal more successful projects from others, relying on branding and others' past success to mitigate the audience's reaction to the bullshit said leftists place into their products. If you can't persuade people that someoe is bad, dishonest, or a liar without relying on the word "grifter", perhaps one should practice not using it first.