When I was really, really little, I thought any and all yogurt was awesome. Thing is, I called it "zookuss" (rhymes with "hook us") for some silly reason. The first time my parents took me grocery shopping (this tells you how damn young I was), when they got to the refrigerated/dairy section, I saw this giant wall of yogurt.
My eyes bugged out. My mouth dropped open. I pointed right at this wondrous wall of the holy food and I cried out, "ZOOKUSS!"
...Yep, just a pointless yogurt story, but I thought it might amuse some. ("Pointless Yogurt Story" sounds like a Japanese band name.)