Business YouTube is cracking down on adblock users: pay or disable - this is reminder to install brave

YouTube has introduced an anti-adblock feature, which alerts users with pop-ups and interrupts the viewing experience. The adblocking community is already working on ways to defeat the feature, but YouTube seems to be changing its detection scripts constantly.

Users trying to view a YouTube video with an adblocker enabled are now greeted with a pop-up warning.

“Adblockers are not allowed on YouTube,” the warning reads. “You can go ad-free with YouTube Premium, and creators can still get paid from your subscription.”

The buttons below give users two options: either allow ads or choose a paid subscription. However, for now, closing the alert allows viewing the video.

Complaints about YouTube’s actions have started appearing on social media, as many people use adblockers for limiting trackers and other privacy-intruding scripts. Security researchers have been urging users to restrict exposure to ad networks for a while now because they’re often used to deliver spyware such as Pegasus.

“Awfully brave of YouTube to think I'm gonna stop using AdBlock before I stop using YouTube,” one X user shared.


Others encouraged resistance against YouTube’s new measure by leaving adblocking solutions enabled: “If you show Google that you are willing to forgo your adblocker for YouTube, they will make this new adblock ban a permanent change.”

An ad-free YouTube Premium subscription costs users $13.99 per month.

Adblocking community working on a workaround​

The adblocker provider AdBlock Plus says that YouTube’s wall is “particularly distressing to many of our users.” Some of them are unhappy that many ads on YouTube include “obvious scams” that stay afloat even after reporting them to Google.

For now, AdBlock Plus recommends that users keep their filter lists up to date so that any changes made by the filter list authors are applied to their extensions. They can also add YouTube to their allowlists, which will continue blocking ads elsewhere but allow them when watching the popular website.

The uBlockOrigin adblocker already has a workaround offered on its subreddit page. For that, users have to update the extension and its filter with quick fixes to the latest version.

The post also warns that stacking multiple adblockers or using old block lists won’t help.

“Disclaimer: YouTube changes their detection scripts twice a day, which means that even if you got a filter update earlier today, another one might be required soon. There's no way around this if you want to remain logged in,” the post reads.

Some X users also shared filters for the adblocker to turn off the new YouTube feature.

Ads are a significant attack vector​

Blocking malicious ads with adblocking software is an essential component of good cybersecurity hygiene and is recommended by the Cybersecurity and Infrastructure Security Agency (CISA).

Malvertising is a significant vector for exploiting networks as it bypasses built-in browser settings to protect against pop-ups and website redirects. Malicious ads can generate a forced redirect or deliver a malicious payload.

“Adblocking software prevents different types of ads from displaying or removes them altogether, reducing the risk of receiving malicious advertisements or being redirected to malicious websites. A common adblocking technique uses web browser extensions that allow organizations to customize and control how online advertisements appear. CISA encourages organizations to evaluate solutions that would allow the ability to block a malicious advertisement,” the organization writes in its recommendations.

However, YouTube is not stepping back and insists that users will receive multiple notifications urging them to cease using the tools – or subscribe to YouTube Premium – before their viewing is disrupted, The Verge reported.

“We take disabling playback very seriously and will only disable playback if viewers ignore repeated requests to allow ads on YouTube,” Google spokesperson Oluwa Falodune’s mail to The Verge reads. “In cases when viewers feel they have been falsely flagged as using an adblocker, they can share this feedback by clicking on the link in the prompt.”

To find out more about DNS filtering solutions, you can check out this CyberNews experiment.



Over my dead body. Install brave or mozila i tested them both working , mozila had few days before they patched up and brave never had a bleep. Their blocking the adblock solution is now only workable on chrome . Also brave on mobile can play music in backround from youtube without paying shekels for premium. If youtube wants my money better let me view my downloaded videos without internet connection or demonitase and ban my favorite creators every time, or i dont know give me what i search for . Reminder to replace google with brave search engine or any non google based engine
 
I run the basic adblock and script block.
Because of the recent pop up, I have installed ublock as an addition. Some times I can watch videos without ads and without the popup, sometimes I get the popup and can't get around it at that point. My solution so far is to just open the video in incognito mode and it runs without a problem. Only annoying thing about this solution is that I have to manually decline cookies, everytime I open a video like this.

Even if youtube premium was 1 cent per year, I'd rather invest more research and time into blocking this shit than giving any money jewgle.
 
The change that needs to be done is to change which layer the adblock happens.
Right now it happens by filtering the http layer and that can be easily be detected on the server "I told him to read this link and he didn't".

The ultimate workaround is to just "flag" the ad content in the http layer but still download and process it. Then just do the "blocking" in the presentation layer by just not rendering the pixels to the screen, or by rendering them to an invisible window.
Good luck detecting this server-side.
 
You only need that if you feel the need to comment on stuff you watch. If you just want to log in for access to subscriptions, playlists etc then you can export those from your account and into your third-party app of choice. Sure it can be a bit of an annoyance to set up, but once you spend the 10-15 minutes to do it you won't look back.

It'll be a cold day in Hell before I ever go back to using the official YT app on my phone.
Fair but to be honest I just use the youtube app as a search engine then any video I actually want to watch I just share it to newpipe to view
 
Never seen this popup once in down under land yet. Sounds horrifying
I'm only seeing it on Firefox so far. Not on Chrome, not on Brave (desktop or mobile, mobile set to "request desktop.") Don't use Edge, don't like NewPipe.

Heck, I'm not even seeing it on this weird add-on I have on my Amazon TV (SmartTube). It actually briefly flashes a message as it skips/blocks ads, never seen that on any other ad-blocking app or add on.

Gotta wonder if they're trying to kill every non-Chromium browser before they really start locking things down. Which is pretty much just Firefox at this point, I guess. Little surprised yt-dlp hasn't been permanently broken yet.

I'm sure the day is coming, though. I guess this will be one way to cure my crippling YouTube addiction, if nothing else is. 🤷‍♂️

Edit: This is weird, my (dinosaur) IPad Pro 9.7 inch now gives me a message that I'm offline when I'm not, on Brave. Log out of the account and it works fine. Either this is just something about an old IPad or they're playing with Brave now.
 
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I'm trying that NewPipe+SponsorBlock fork someone posted earlier in the thread.

I've noticed that it doesn't seem to be very good at displaying live or archived livestreams though.

I noticed some channels were livestreaming on YT in Brave browser, but when I tried to find them in NewPipe, they wouldn't show up in What's New or Channel pages.

I could only find them by chance in the Recommended sections while watching other videos.
Yeah it can be a finicky jerk. If you can find the live in regular youtube and then type the *exact* title in to NewPipe usually you can usually find it. It is annoying though, I hope it's something that can be improved upon eventually.
 
So, at the time of writing this, we're currently on "7a13cbe7", which has been defeated by uBO.
Thanks for the information. So is this what we have to do long term? Do you think YouTube eventually give up or at least slow down their updates? Idk much about this scene, I hope uBlock has a bunch of autists that can outpace YouTube's developers.
 
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Yeah it can be a finicky jerk. If you can find the live in regular youtube and then type the *exact* title in to NewPipe usually you can usually find it. It is annoying though, I hope it's something that can be improved upon eventually.
Yeah, NewPipe and its forks can be a bit tricky wrt finding live streams, but it's a far smaller annoyance than sitting through unskippable ads. Will be interesting to see if GrayJay does a better job of handling YT livestreams than NewPipe or Revanced.
 
  • Agree
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It's also been being smeared by the MSM very recently. Anything to kill platforms they can't control the narrative on.
not the problem
the problem is that running a youtube style video hosting platform is not a viable business. youtube has been losing money for the vast majority of its lifespan. google can just eats the loss because the rest of their company prints obscene amounts of cash, but any would-be youtube competitors can't do that, so they are all unprofitable businesses that keep losing money, that's why their stocks are a terrible investment
 
Thanks for the information. So is this what we have to do long term? Do you think YouTube eventually give up or at least slow down their updates? Idk much about this scene, I hope uBlock has a bunch of autists that can outpace YouTube's developers.
It's hard to say. YouTube obviously know that the uBO people will be able to defeat their detection methods, typically in a matter of minutes, but it's still an annoyance to people - and there are obviously people who don't know the proper workarounds too. Maybe YouTube will keep going for that reason alone.

Apparently the uBO guys are working on something that will make updating easier for the end user, which is currently in testing. I don't know exactly what it is, but I assume they will automatically push out an update to the quick fixes filter list when a new detection method is detected and defeated.
 
You know, I'd be willing to just skip and ad but they had to go making some of them unskippable and sometimes putting 2 to 3 ads before the video.

Fuck you Youtube
One of the people I follow claimed that when a creator doesn't put 'enough' ads on the video, Youtube does it automatically. She has her own business and doesn't need the ad money that badly, so she wanted to use only limited ads to please her viewers. Apparently more ads were inserted afterwards. She might be totally lying, but YouTube is so shitty that I can give her the benefit of the doubt.
 
One of the people I follow claimed that when a creator doesn't put 'enough' ads on the video, Youtube does it automatically. She has her own business and doesn't need the ad money that badly, so she wanted to use only limited ads to please her viewers. Apparently more ads were inserted afterwards. She might be totally lying, but YouTube is so shitty that I can give her the benefit of the doubt.
I believe her more than youtube. After all, they will demonetize videos just for those videos to somehow have advertisements on them, meaning they only cut out the creator.
 
The change that needs to be done is to change which layer the adblock happens.
Right now it happens by filtering the http layer and that can be easily be detected on the server "I told him to read this link and he didn't".

The ultimate workaround is to just "flag" the ad content in the http layer but still download and process it. Then just do the "blocking" in the presentation layer by just not rendering the pixels to the screen, or by rendering them to an invisible window.
Good luck detecting this server-side.
I will for real pay money for an undetectable ad blocker before giving google a cent of my money for YouTube.
 
It's hard to say. YouTube obviously know that the uBO people will be able to defeat their detection methods, typically in a matter of minutes, but it's still an annoyance to people - and there are obviously people who don't know the proper workarounds too. Maybe YouTube will keep going for that reason alone.

Apparently the uBO guys are working on something that will make updating easier for the end user, which is currently in testing. I don't know exactly what it is, but I assume they will automatically push out an update to the quick fixes filter list when a new detection method is detected and defeated.
I think that most of the people using adblockers now are tech-illiterate normies that use it because their buddy mentioned "oh hey you should totally install adblock, no more youtube ads bro!" The second you introduce the prospect of having to modify unlock manually, you've already shook 95% of the people off this tree, as its now easier to them to just watch the ads or pony up for Premium. Not to mention the whole "you will be blocked after three videos" message probably frightened some people into backing down on their own. If it's down to a few stubborn autists that can still use adblock, they'll probably consider that to be good enough. Most people aren't principally opposed to paying the alphabet cartel, they just want the most convenient service possible.

Also my adblocker is working great, and I haven't had to touch it. I switched from Chrome to Firefox a few years back since Chrome wouldn't play videos. If only I knew what a bullet I was dodging down the line.
 
Kill advertisers. Behead advertisers. Roundhouse kick an advertiser into the concrete. Slam dunk an advertiser into the trashcan. Crucify filthy advertisers. Defecate in an advertiser's food. Launch advertisers into the sun. Stir fry advertisers in a wok. Toss advertisers into active volcanoes. Urinate into an advertiser's gas tank. Judo throw advertisers into a wood chipper. Twist advertisers' heads off. Report advertisers to the IRS. Karate chop advertisers in half. Curb stomp advertisers. Trap advertisers in quicksand. Crush advertisers in the trash compactor. Liquefy advertisers in a vat of acid. Eat advertisers. Dissect advertisers. Exterminate advertisers in the gas chamber. Stomp advertisers' skulls with steel toed boots. Cremate advertisers in the oven. Lobotomize advertisers. Mandatory abortions for advertisers. Grind advertisers in the garbage disposal. Drown advertisers in fried chicken grease. Vaporize advertisers with a ray gun. Kick old advertisers down the stairs. Feed advertisers to alligators. Slice advertisers with a katana.
 
I know why they're doing this, and greed only accounts for part of it.

A common contention is that Google doesn't make money on Youtube -that it's a loss leader. This is a lie. While the actual profit from ads is low, it's pure profit to Youtube, and the real money that Youtube makes is selling user data and trends. They let you use the service essentially for free because Youtube considers you the actual product. An actual product that Youtube made a record-breaking profit on for several years running.

The problem is that this is about to end, and end hard. Youtube is chock full of employees like this, who mostly get paid for doing nothing but show up. Unfortunately this - and the other poltiically-motivated horse-shit Youtube's been cause repeatedly at over the last few years - are fair-weather-only ideologies. And right now, everyone's getting an economic cornholing.

The second that the pinch hits Google, the sooner they have to shed a fuck of a lot of dead weight in order to make targets, and if they dip too low, the Shareholders will eat them alive. The ad-supported model of the Internet has been dying a slow death of a thousand cuts for a very long time. Google knows once that particular pilot light goes out, they lose one of the biggest things giving them market share goes with it. They don't really have an answer to it, either. All they can do at this point is stem the tide.
It's greed based.

Regardless of YT's profitability, there has been a large shift in advertising somewhat recently on YT - and that's ads being run directly from the channel (from the channel itself). A lot of major creators have been working with advertisers directly and there's 0% cut for YouTube in these transactions and there's nothing that YT can really do about it. This means that YT has to double down on the advertisements they do get paid on. While YT can profit from the user's data - they can't touch creators as they aren't YT employees in any capacity even though, conceptually, "ads in the video directly" cannot be adblocked (but can be skipped).

This also is an issue for Twitch who tried (and failed hard) to crack down on it earlier this year for all of the same reasons.
 
On Chrome, I am currently getting a black screen that lingers for the duration of the advert that would play were I not running Ad Blocker. There are obviously some teething problem as, following one of these void breaks, instead of being returned to the video I had clicked on, I was exposed to Teenage Dirtbag by Wheatus.
 
One of the people I follow claimed that when a creator doesn't put 'enough' ads on the video, Youtube does it automatically. She has her own business and doesn't need the ad money that badly, so she wanted to use only limited ads to please her viewers. Apparently more ads were inserted afterwards. She might be totally lying, but YouTube is so shitty that I can give her the benefit of the doubt.
A channel I am subscribed to got reamed when YouTube introduced mid-roll ads. For the longest time this channel only used outro ads at the ends of their videos, but when mid-roll ads appeared YouTube automatically inserted them into all of their eligible videos. Several hundred to be exact. So many that the channel owner just couldn't go back through and manually remove them from everything. So yeah, YouTube will definitely do some fucky shit with people's channels if they aren't "fully utilizing" their ad abilities.
 
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