Business YouTube is cracking down on adblock users: pay or disable - this is reminder to install brave

YouTube has introduced an anti-adblock feature, which alerts users with pop-ups and interrupts the viewing experience. The adblocking community is already working on ways to defeat the feature, but YouTube seems to be changing its detection scripts constantly.

Users trying to view a YouTube video with an adblocker enabled are now greeted with a pop-up warning.

“Adblockers are not allowed on YouTube,” the warning reads. “You can go ad-free with YouTube Premium, and creators can still get paid from your subscription.”

The buttons below give users two options: either allow ads or choose a paid subscription. However, for now, closing the alert allows viewing the video.

Complaints about YouTube’s actions have started appearing on social media, as many people use adblockers for limiting trackers and other privacy-intruding scripts. Security researchers have been urging users to restrict exposure to ad networks for a while now because they’re often used to deliver spyware such as Pegasus.

“Awfully brave of YouTube to think I'm gonna stop using AdBlock before I stop using YouTube,” one X user shared.


Others encouraged resistance against YouTube’s new measure by leaving adblocking solutions enabled: “If you show Google that you are willing to forgo your adblocker for YouTube, they will make this new adblock ban a permanent change.”

An ad-free YouTube Premium subscription costs users $13.99 per month.

Adblocking community working on a workaround​

The adblocker provider AdBlock Plus says that YouTube’s wall is “particularly distressing to many of our users.” Some of them are unhappy that many ads on YouTube include “obvious scams” that stay afloat even after reporting them to Google.

For now, AdBlock Plus recommends that users keep their filter lists up to date so that any changes made by the filter list authors are applied to their extensions. They can also add YouTube to their allowlists, which will continue blocking ads elsewhere but allow them when watching the popular website.

The uBlockOrigin adblocker already has a workaround offered on its subreddit page. For that, users have to update the extension and its filter with quick fixes to the latest version.

The post also warns that stacking multiple adblockers or using old block lists won’t help.

“Disclaimer: YouTube changes their detection scripts twice a day, which means that even if you got a filter update earlier today, another one might be required soon. There's no way around this if you want to remain logged in,” the post reads.

Some X users also shared filters for the adblocker to turn off the new YouTube feature.

Ads are a significant attack vector​

Blocking malicious ads with adblocking software is an essential component of good cybersecurity hygiene and is recommended by the Cybersecurity and Infrastructure Security Agency (CISA).

Malvertising is a significant vector for exploiting networks as it bypasses built-in browser settings to protect against pop-ups and website redirects. Malicious ads can generate a forced redirect or deliver a malicious payload.

“Adblocking software prevents different types of ads from displaying or removes them altogether, reducing the risk of receiving malicious advertisements or being redirected to malicious websites. A common adblocking technique uses web browser extensions that allow organizations to customize and control how online advertisements appear. CISA encourages organizations to evaluate solutions that would allow the ability to block a malicious advertisement,” the organization writes in its recommendations.

However, YouTube is not stepping back and insists that users will receive multiple notifications urging them to cease using the tools – or subscribe to YouTube Premium – before their viewing is disrupted, The Verge reported.

“We take disabling playback very seriously and will only disable playback if viewers ignore repeated requests to allow ads on YouTube,” Google spokesperson Oluwa Falodune’s mail to The Verge reads. “In cases when viewers feel they have been falsely flagged as using an adblocker, they can share this feedback by clicking on the link in the prompt.”

To find out more about DNS filtering solutions, you can check out this CyberNews experiment.



Over my dead body. Install brave or mozila i tested them both working , mozila had few days before they patched up and brave never had a bleep. Their blocking the adblock solution is now only workable on chrome . Also brave on mobile can play music in backround from youtube without paying shekels for premium. If youtube wants my money better let me view my downloaded videos without internet connection or demonitase and ban my favorite creators every time, or i dont know give me what i search for . Reminder to replace google with brave search engine or any non google based engine
 
Never had an ad pop up on my PC (brave + ubo) but when my SO started bitching about ads when she watches youtube on her computer I installed brave and ubo. Since she has Windows 8 there is some weird issue (due to brave no longer supporting Windows 8 ) where she will get 2 invisible ads when she starts youtube but then there are no ads afterwards. The bitching and moaning from her has disappeared and now the Shroom King household is at peace.
 
Before I switched to brave, youtube was putting like 30+ minute ads, like an entire episode or infomercial on videos that were 10 minutes or less. You could skip them but you have to wait that 5 seconds only to be met with a 2nd ad that you had to wait another 5 seconds to skip.
It really pissed me off when the started that bullshit with 2 ads before a video even started. I got so used to hitting "skip" and getting back to whatever I was doing that the 2nd ad was extremely noticeable and intrusive.
To listen to music you have to watch an ad between EACH SONG. They would let you watch like 3 videos between each ad break before but then they got way too greedy.
Most of my youtube watching/listening is done while doing chores, it's so frustrating to keep taking off the dish gloves just to skip an ad every few minutes, or deal with the ad because I'm mid food preparation.

And why doesn't the search ever give me what I'm searching for? You can use an exact title of a video and get a bunch of unrelated bullshit.
 
I would give some shekels for youtube premium if they weren't such faggots. As it stands I sincerely hope the site dies or remains a money black hole forever
if youtube dies, so much video content from the internet will be lost that it will literally creaty a historical hole in bthe internet.
like some interent version of the library of alexandra burning down.
Before I switched to brave, youtube was putting like 30+ minute ads, like an entire episode or infomercial on videos that were 10 minutes or less. You could skip them but you have to wait that 5 seconds only to be met with a 2nd ad that you had to wait another 5 seconds to skip.
we;ve gone full circle back to television with ads.
only TV ads seemed a bit less annoying, maybe becauser they werent abrupt.
you knew when youd get ads.
 
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if youtube dies, so much video content from the internet will be lost that it will literally creaty a historical hole in bthe internet.
like some interent version of the library of alexandra burning down.
Once they start killing inactive accounts that's inevitable anyway. They keep pushing that off, I think mostly because it'll expose how many dead sub accounts there are. If big older creators suddenly lose half or more subs in an instant, it'll get pretty bad.

It'll really suck because so much is archived on there and only there. Single point of failure and all that.
 
Manually blocking the pop-up itself does nothing, because that's just a cosmetic thing; YouTube is still detecting that you're using an ad-blocker, but you just can't see the pop-up telling you.
Actually no, youtube was stupid enough NOT to freeze the website if you block the actual pop-up. Not the canvas on top of the pop-up.
As in block the literal black space preventing you from clicking everything.

But this is all moot anyways since literally every adblocker already updated their shit. lmao.
 
Im using Ublock origin and YouTube locked me out a few times. I fooled it by turning off Ublock and refreshing the page to make the video play and turning UBO back on. never saw an ad doing this. I only had to do that a few times and now its back blocking ads 100% of the time.
 
Ads on YouTube are awful, with two unskippable ads for even non-monetized videos.
I bet you also chicken raw.

I really don't understand how people can grow up, look at the amount of paper ads we get, how aggressive companies advertise their shit since decades (TV, newspapers, billboards) and then go like "yep, I want to see even more ads online and be unable to enjoy a youtube video. I am a total nigger faggot who loves giving companies money by sitting through 3 ads, each at least 10s long, waiting desperately for the video play only then to have another triple ad segment after 2 min. I love that. I suck corp dick so much."
 
I bet you also chicken raw.

I really don't understand how people can grow up, look at the amount of paper ads we get, how aggressive companies advertise their shit since decades (TV, newspapers, billboards) and then go like "yep, I want to see even more ads online and be unable to enjoy a youtube video. I am a total nigger faggot who loves giving companies money by sitting through 3 ads, each at least 10s long, waiting desperately for the video play only then to have another triple ad segment after 2 min. I love that. I suck corp dick so much."

I hear you and I agree.
I would watch ads though if they were useful to me and inform me of things. Online and for some reason youtube ads are 99% scams and malware. This is seen as fine.
I think google needs to motherfucking clean their own ads system before trying to enforce ads. Even the CIA agrees that you should use adblockers, you have done something wrong when the secret police that gave niggers syphilis for research purposes agrees that you are evil.
 
I would watch ads though if they were useful to me and inform me of things
for that I rely on what other people suggest: asking around online or coworkers or researchers in the industry. Avoid looking for tips from youtubers who get sponsored. I made the mistake and signed up for Dashlane, thinking it's a good thing until I learned about keepass. It seems like the best things you can get don't do advertisements, Mullvad for example.
 
for that I rely on what other people suggest: asking around online or coworkers or researchers in the industry. Avoid looking for tips from youtubers who get sponsored. I made the mistake and signed up for Dashlane, thinking it's a good thing until I learned about keepass. It seems like the best things you can get don't do advertisements, Mullvad for example.
I've always gone out of my way to avoid anything YT outside or sponsored things in video. If I'm interested at all, I'll search for competitors that don't push ads and use them.

I mean there's going to be a subconscious awareness that if you see a second of it, you might remember that later and be slightly more inclined to buy it, so it's hard to know how much you did without noticing it. I can only consciously remember clicking on a few ads on Facebook to buy something that was perfectly what I was looking for, not intrusive and more modeled like a friendly reminder.

All Google does is show different ads when you click skip but the same amount. I don't know if it's possible, but if they could tell you never click on ads, always skip, it might be beneficial to show fewer at least for some time. I guarantee if they showed an ad every 2 or 3 videos instead of 2 or 3 per videos I'd be more inclined to look at it. There's no distinction in the marketing though.

And for me all that only if they just beat adblockers for good, otherwise restart and do what it takes to block.

ETA Oh and I was going to help get a Pixel 8 soon too, nope.
 
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They canceled the program for my cellphone and offered me a coupon for Google trash. I have no ads for at least a year but they lied about the next benefits. Google never sticks to a project. At least I got a cheap Pixel Pass Loan.
 
Just use your adblock of choice for 2 days on firefox incognito while browsing youtube, then, you will not be bothered by the ads on firefox non-incognito.
 
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