YouTube's Ad situation

So recently, as many of you may be aware, there's been a bit of drama on YouTube regarding advertisers.
TL;DR the Wall Street Journal reported that there are ads on "bigoted" content (ISIS, KKK, Neo Nazis), so a shitload of huge companies (shit like Coca Cola) pulled ads, forcing YouTube to implement a system that automatically pulls ads from "offensive" content, massively fucking over big channels. Now there's a huge shitstorm with every big YouTube personality making videos on the subject.

Is YouTube a viable source of income?
Was it a good idea to trust YouTube despite their past failings?
Should YouTubers have a backup plan in case shit goes south?

 

[Sailor_Jupiter]

Y'all just jealous

Yep.

 

[Shokew]

Someone in charge is running a business and he wants him and those working alongside NOT to have their profits wrecked - nothing to see here folks, and if you don't like it, take it elsewhere where those in charge aren't doing it, or better yet, do it less. Hopefully, more and more people, if Patreon, etc., are any indication - are getting the message, but still not enough, sadly.

 

[Shugo]

Who cares about PewDiePie or any of the other people who spent thousands of hours bringing us our audience of billions?

Our advertisers are upset, better knee jerk into our actual workers' bottom line to keep our own asses from hurting any.

I'm pretty sure Google is simply a behemoth that consumes everything into it, slowly redirecting revenue streams into itself while the content creator it bought out slowly dies inside the twisted nightmare of corporate bureaucracy.

Then again, all of these "content creators" should have realized when they made this their lifelong career that working for an insanely huge megacorporation for ad revenue isn't the most sustainable career choice. Youtubers who get affected by this have zero control over Youtube axing their channel because it had the wrong keyword in the title.

 

[Zarkov]

Who cares about PewDiePie or any of the other people who spent thousands of hours bringing us our audience of billions?

Our advertisers are upset, better knee jerk into our actual workers' bottom line to keep our own asses from hurting any.

I'm pretty sure Google is simply a behemoth that consumes everything into it, slowly redirecting revenue streams into itself while the content creator it bought out slowly dies inside the twisted nightmare of corporate bureaucracy.

Then again, all of these "content creators" should have realized when they made this their lifelong career that working for an insanely huge megacorporation for ad revenue isn't the most sustainable career choice. Youtubers who get affected by this have zero control over Youtube axing their channel because it had the wrong keyword in the title.

There's nuthin' I could doo mayan ! Like, Youtoob has made it impossible for khantent creators to sustain themselves unless they make very specific videos ! That's boolshit mayan ! ack ack ack ack !

 

[Hyperion]

So when given the choice between fat stacks of advertising cash or making autistic people happy, Google chose the cash.

Next time Google whines about Microsoft doing something shitty just remember the youtube spergbux massacre

 

[Dysnomia]

This is like the millionth time youtube has fucked over their content creators and anyone still depending on it as their primary source of income is either daring, desperate, or stupid.

Youtube seems more interested in corporate content now anyway. You've got to click a little bell to guarantee that you'll know when your subscribed channels post new content. The main page would rather bombard you with viral garbage you don't care about. It's only viral because they make sure to spam it to everybody in place of the content they actually want to see. Most of their views come from people who aren't even logged in. So all they'll see is loads of whatever Youtube wants them to.

I think that the Youtube as a career bubble is about to burst. Only the people who are already so well established that they can keep up the same views as always are going to survive. Youtube is not a viable career option for 99% of the people on it. It never was. People just got caught up in it and started seeing some nice revenue. So they quit their day jobs and now they are gonna get screwed as Youtube continues to screw over content creators.

It's the new dotcom bubble. Get ready for a bunch of people to have to actually get real jobs now.

Nobody sees a Coke ad on a video with controversial content and goes "yeah, Coke supports that." You'd have to be pretty stupid not to know how ads on the internet work. Bid corporations panicking over nothing because a video has a controversial title or tags.

But wise up. Youtube is not a career that is gonna last forever. Don't spend years of your life not building a viable career because you can just make videos. Unless you are Pewdiepie you are gonna get screwed eventually.

 

[Sergeant Politeness]

Nobody sees a Coke ad on a video with controversial content and goes "yeah, Coke supports that." You'd have to be pretty stupid not to know how ads on the internet work. Bid corporations panicking over nothing because a video has a controversial title or tags.

I do remember seeing some kind of study where people did believe that an ad appearing on a video was an endorsement. I'll edit if I can find it, but basically, a lot of people are actually that dumb.

 

[CatParty]

Youtube seems more interested in corporate content now anyway. You've got to click a little bell to guarantee that you'll know when your subscribed channels post new content. The main page would rather bombard you with viral garbage you don't care about. It's only viral because they make sure to spam it to everybody in place of the content they actually want to see. Most of their views come from people who aren't even logged in. So all they'll see is loads of whatever Youtube wants them to.

I think that the Youtube as a career bubble is about to burst. Only the people who are already so well established that they can keep up the same views as always are going to survive. Youtube is not a viable career option for 99% of the people on it. It never was. People just got caught up in it and started seeing some nice revenue. So they quit their day jobs and now they are gonna get screwed as Youtube continues to screw over content creators.

It's the new dotcom bubble. Get ready for a bunch of people to have to actually get real jobs now.

Nobody sees a Coke ad on a video with controversial content and goes "yeah, Coke supports that." You'd have to be pretty stupid not to know how ads on the internet work. Bid corporations panicking over nothing because a video has a controversial title or tags.

But wise up. Youtube is not a career that is gonna last forever. Don't spend years of your life not building a viable career because you can just make videos. Unless you are Pewdiepie you are gonna get screwed eventually.

ya this. youtube and google are corporations. the "content creators" are nothing to them. only real companies making real content should have the platform. if these smaller "creators" want to make content they should just stream on their own site.

 

[Shokew]

ya this. youtube and google are corporations. the "content creators" are nothing to them. only real companies making real content should have the platform. if these smaller "creators" want to make content they should just stream on their own site.

If it puts an end to all of these "Fuck YouTube" vids and forces these people to put their money to work to make their own enterprise, or simply business, that can do what/how/when they want (it), instead of being at the behest of bottom line behavior from those truly in control - GOOD RIDDANCE.

To truly stand up to the likes of YouTube, you build your own web-space and fund it yourself, besides putting your own content on there, without worry of interference from some BS corporate influence's "rules". Too bad not enough people get that and will be left out in the dust, forced to get real jobs as a result.

Then again - we could use more people in areas that matter - like agriculture, education, infrastructure, manufacturing,... the list goes on for how we can get these people who don't know how to play this game well (which is all it is!) to get off their asses and accel in other areas that actually - you know, help make America great again (for real this time, not just as a slogan to lift people up.). And not just for themselves - for everyone, in an open - ended sense.