I doubt that, though I did read that
Free! originally was much more explicit about its fujoshi-pandering by having Haruka and Makoto be actual boyfriends, but the director either changed her mind or some higher-up at KyoAni said "No, tone that down" and so it's complete fujobait but there's nods to that idea between their interactions. The second season being more drama-filled than the first season sounds close to what you're saying, though, which explains why I didn't care for the second season as much as with the first.
I believe they're rather rotten to the core and not just a bad, cheap company. Good example, Carter Cathcart (a.k.a. Jimmy Zoppi a.k.a. Gary motherfucking Oak)
is a complete egotistical jackass (who
might have knowledge about some allegations of Tom Wayland being a rapist) but he's still in the dub probably because he's cheap or it's a grandfather clause at this point. (Or he and Lisa Ortiz are somehow banging, wouldn't that be something.)