Do another merch run with mocking Russell as the theme.
I think it would drive him insane if you pursue damages with money generated directly from mocking him.
It would, more than likely, just drive Russell to sue again. Seriously,
Russell never learns. He doesn't file meritless lawsuits just to pester his targets and force them to spend money on legal fees; he sincerely believes he's in the right each time, that he has a solid case, and that he's argued it so skillfully he has to win.
If there's a merch run featuring his face, the malignant little fucker
will find cause to sue again; of that I am certain. And even if his case is dismissed with prejudice straight off the bat, Null still has to pay an attorney to file a proper and timely response to it. So gourdhead merch strikes me as a really bad idea.
Making an example out of him wouldn't help, if one autist tried suing Null and wound up as a literal pool of bloody limbs the next minute that wouldn't stop the 99 other autists from trying to sue Null, why? Because they are autists, they don't learn.
It's fucking pathetic that malignant little imps like Russ can abuse the court system like this.
If Russell ever bothered to make himself aware of how other lolcows' requests to remove their threads were treated, he obviously hadn't learned anything when he contacted Null to have his own thread removed. He was unable to look at others' experience and say, "Oh, this is exactly what's going to happen to me." No. He's a special case. He's disabled. Everyone else with a thread probably deserves it, but Russell doesn't—that's how his mind works.
Even if he wasn't window-licking stupid, his Narcissism is so profound that seeing someone else made an example of immediately gets overridden with thoughts of, "Well, obviously
they were an idiot with no case—unlike me.
My complaint is valid, and I'm not a loser like that other person, so of course I'm going to win."
Autism isn't what drives malignant lolcows to file lawsuits, or stage DDOS attacks, or otherwise attempt to destroy the Farms; it's Cluster B personality disorders. An astounding number of cows here have them, to the point where I would say that being a Cluster B, rather than an autist, is the defining trait of a lolcow. These disorders can be comorbid with other conditions such as autism (Chris) or schizophrenia (Lucas Werner), but holy shit, there are
so many of them, it's pretty much the base requirement to be a proper lolcow.
Narcissism is it's own disorder in Cluster B, but the traits associated with it underlie the other three (Borderline, Histrionic, Antisocial): lack of empathy; feelings of exemption and entitlement; grandiosity; manipulative, attention-seeking behavior; the need to exert power and control over others; and a persistent inability to accept responsibility for their actions (when things go wrong for them, it's
always somebody else's fault).
So no, making an example of Russell isn't going to do much to dissuade the next Cluster B cow from attempting to sue the Farms into oblivion. They'll just look at Russell, decide he's hopelessly exceptional, so of course he lost (and they won't be wrong), and proceed with their own case.
The real barriers to suing the Farms are that a case must have merit, if an attorney is willing to pick it up, and that attorney has to be paid, because Josh is effectively judgment-proof. Very few cows have the kind of money that would allow them to initiate a lawsuit when they know they won't receive a financial payout at the end.
Otherwise, a cow would have to write their own complaint and file
pro se, as Russell and the Mountain Jewess do, which is very difficult to do right, even when you have a decent education, solid writing skills, and can keep your emotions out of it. I've actually done it (and won), but it was far more difficult and stressful than I ever could have imagined, and I'd be hard-pressed to do it again.
Look at the cows on this site; how many are capable of doing that, even badly? How many have the kind of dogged autism needed to persist for months on one complaint, much less file multiple suits? That, so far, it's only been two says a lot. But two is still too many.