Let's start with the caption, what the fuck does the gym have made? I'll tell you what is has made, money off a DYEL. I know it's a figure of speech but he's not showing anything worth seeing. Are dumbbells a new thing? They aren't even custom, IGX is a fucking generic equipment brand. So what is he showing off? Also, is the gym just called "Florida Gym"? Why not go full influencer and tag them if their gym is so good? Give em some promo from the world famous DatBotCali. DSP does the same shit when he orders from local restaurants and just calls it "Indian/Mediterranean/etc cuisine" instead of the name of the restaurant and it's still really dumb.
Then you look at the lad himself, while he has no visible musculature, he could at least LARP as a general "big guy" who's bulking or some shit, but he's making himself look smaller by tilting forward and at an angle while tucking in his arms. No stage presence at all. He looking at the phone too, so there's no aspect to draw us in besides his body.