I find all modern CCW gurus a little exhausting. It's created a group of people who's identity revolves around what they carry.
Guntubers and Instagunners are partly to blame after the apparent contest to see how much uncomfortable shit they could fit around their waist. It's not uncommon to see Joe Schmo appendix carrying a full size duty pistol, extra mag, TQ, fixed blade.
Imagine your #1 interest/hobby being the gun in your pants. There are people on reddit and facebook, where the majority of their brain power is dedicated to CCW theory. Their favorite pastime is recording videos in the mirror; drawing and then concealing (all with a romantic self gaze as they look upon their badassery).
I carry and even make/sell a CCW product...but CCW takes up so little of my life.