Believing his own hype. He betrayed himself as this bad ass game reviewer who takes down scummy game studies so hard he started to believe that's what he was in real life. A shocker to people like Jim, being a game reviewer is the complete opposite of badass and YouTube rantsona tactics don't translate in real life. People like Jim go through a downward spiral of doubleing-down every time they get any push back. Thinking that will some how convince people of something their not or of an opinion they have. Lets not forget he had some pretty tone deaf game reviews (I.E. He thought sonic 4 was good) before fighting Digital Homicide Studios and far before him trooning out.