It's as if they haven't learned about the consequences of over-saturation when it comes to advocacy by witnessing what happened to other movements.
It's like feminism-- people were constantly bombarded with unwelcome feminism messages in the media until it pushed a great deal of them to be anti-feminist in every sense of the way. People who might've been okay with the movement initially were exposed to bizarre, vehemently misandrist and elitist fringes of feminism that made them cringe, and then they began to see it as an entirely negative movement.
Many women today who might agree with basic original tenets of feminism (like having the right to vote/own property) totally deny any association to feminism at all. It's like over-saturation creates a natural backlash. Then the movement collapses.
What's ironic is when pride claims to be "feminist", they make the spider senses alarm on many women.
If I read anything about "smashing the patriarchy", I inevitably imagine some self-obsessed narcissistic troon trying to promote "sex work is work!" or some ugly drag queen shaking his tits at toddlers.
If THAT is "smashing the patriarchy", please bring me MORE of the patriarchy. Pull my hair and spank me while you do it, too!