- Joined
- Jul 8, 2019
Nick's problem has been he's lazy and doesn't follow through. He's fortunate that he's stumbled into areas that have helped grow his channel (lolsuit, Vic, live commentary starting with Rittenhouse), but those have started as drunken finds or boasts, not some plan.
He has talked in the past about plans to grow the channel, and they fall through. He was going to clip more, he was gonna do shorts, he was gonna maintain his archives, he was going to keep doing his regular panels and guests (Chad dad, big brain, Drexel).
He comes off some of his biggest numbers with Depp and what does he follow it with? Maybe two late night episodes a week, and nada during the day. Multiple huge Supreme Court decisions come down and what happens? Gets a few guests for one night, too busy drinking to cover the second night. By the time he talks about Roe being struck, it's five days later. And then he ends up opening the lolcow door because you know what? He didn't prep to talk about anything, so all he has to talk about is himself. And one of the reasons the court commentary works is he doesn't prep for them. Again, lazy.
So of course he's bleeding subscribers.
Compare this to Emily Baker, and see what planning and follow through can do. Her clips channel has (almost?) passed 100k, and for the most part, she has maintained her regular schedule.
Nick's manic marathons, at best, will inevitably lead to a boom / bust cycle because there is no follow up. And at some point, the YouTube bucks will disappear, because of the drinking and the edgelord content, at some point he crosses a line and he's off YouTube. Those Rumble Rants may send the creator a larger cut, but it doesn't even represent 10% of the YouTube audience.
He has talked in the past about plans to grow the channel, and they fall through. He was going to clip more, he was gonna do shorts, he was gonna maintain his archives, he was going to keep doing his regular panels and guests (Chad dad, big brain, Drexel).
He comes off some of his biggest numbers with Depp and what does he follow it with? Maybe two late night episodes a week, and nada during the day. Multiple huge Supreme Court decisions come down and what happens? Gets a few guests for one night, too busy drinking to cover the second night. By the time he talks about Roe being struck, it's five days later. And then he ends up opening the lolcow door because you know what? He didn't prep to talk about anything, so all he has to talk about is himself. And one of the reasons the court commentary works is he doesn't prep for them. Again, lazy.
So of course he's bleeding subscribers.
Compare this to Emily Baker, and see what planning and follow through can do. Her clips channel has (almost?) passed 100k, and for the most part, she has maintained her regular schedule.
Nick's manic marathons, at best, will inevitably lead to a boom / bust cycle because there is no follow up. And at some point, the YouTube bucks will disappear, because of the drinking and the edgelord content, at some point he crosses a line and he's off YouTube. Those Rumble Rants may send the creator a larger cut, but it doesn't even represent 10% of the YouTube audience.