I'm not too familiar with the youtube business model so I was hoping someone could clear this up for me: Does everyone on youtube with a decent amount of subs just start a merch store even though they don't expect many sales? I know the big youtubers probably rake in like millions but low to intermediate-level youtubers... is it just like extra cash for them ? I guess the reason I'm asking is this because I don't know why Jagoff has a merch store. Like there is no way he sold anything this year...maybe a relative or some same church-goer bought something but I just don't see any market for the shit he is putting up and I assume you have to invest some money into even having merch designed.
Maybe I'm thinking too much into this and the simple real explanation is that strokebrain works in mysterious and disastrous ways.