Maybe I'm just out of the loop because I don't follow their content, but I'm lost as to why has he decided that merch-ifying stuff like screwdrivers and backpacks is a good business idea for LMG? I don't think I've ever seen them do serious tool reviews or even mention tools much at all. Why the sudden urge to sell an expensive ratcheting screwdriver, or an expensive backpack? It seems to me like they'd be far more successful with stuff that is in their lane, like a line of prebuilt gaming machines or something like that. I think their fanboys would gobble that up.