𝕏 / Twitter / X, the Social Media Platform Formerly Known as Twitter / "MUSK OWNS TWITTER"

[Tree]

He is already talking about bankruptcy (archive).

Elon Musk tells Twitter employees ‘bankruptcy is not out of the question’​

Ad revenue has declined significantly since Musk took over the company.

Two weeks after taking over Twitter, Elon Musk has finally addressed the company’s remaining staff and the message was bleak. Speaking at an all-hands meeting, Musk said that Twitter is losing so much money that “bankruptcy is not out of the question,” The Information and Platformer reported.

Twitter hasn’t turned a profit since 2019, and ad revenue has declined significantly since Musk’s takeover as advertisers pull back from the platform. At the all-hands, Musk said Twitter could have "net negative cash flow of several billion dollars” in 2023, according to The Information. He also suggested that Twitter’s future depends upon the success of the revamped Twitter Blue subscription service.

“The reason we’re going hardcore on subscribers is to keep Twitter alive,” he said.

Musk also told employees, again, that they are expected to work from Twitter’s office, a reversal of the company’s previous “work from anywhere” policy. “If you can physically make it to an office and you don’t show up, resignation accepted," he said, Platformer’s Zoe Schiffer, reported.

Twitter is also rapidly losing the top executives that survived Musk’s layoffs. The company’s chief information security officer, chief privacy officer and chief compliance officer all recently resigned, exposing the company to potential new FTC fines. And two other high-profile executives, head of trust and Safety Yoel Roth and head of ad sales Robin Wheeler, also resigned on Thursday, Bloomberg reported. The two had joined Musk in a town hall meant to reassure Twitter’s advertisers just one day before.

Meanwhile, the roll out of the new Blue subscription has been rocky. After introducing — and quickly killing — a separate “official” checkmark, there’s been a surge in scammers and pranksters impersonating politicians, celebrities and brands. Musk reportedly told employees that rooting out scammers abusing the checkmark was a “top priority.”

>Rothbergstein resigned
This could get good.

I have no doubts he's just being honest about how poorly the company is performing, as to say it's basically been teetering on the edge this whole time. Wasn't Twitter purely unprofitable for several years until maybe the last two, where I'm not even sure it really broke even?

It's been kept alive from the start by "investment" money from international finance for being a subservient tool for them and their non-ruling elite (typically verified) and client groups (troons, lbgt, feminists, niggers, anti-whites, immigrants, etc). We are watching in real time how and by whom we've been increasingly governed, that it isn't about money but being in positions to control everyone else's. It appears they are showing Musk, and the rest of us, that Kanye is understating the problem. Musk can't be entirely ignorant or he wouldn't still be around. Whether he means to or not, he's trying to beat them at their own the game, under rules they have written. He's aiming to improve things that are terrible by design, and solve problems that were never meant to be solved. To the extent these middle men will pretend they are aiming at solutions, they will refuse to their deaths to admit their hold on power, their view of the world, and their conception of themselves are the very things that impede success; their infinite conceit undoing any amount of good they may inadvertently have done, not to mention their habit of destroy the best of man to preserve themselves. I can't help but see it as a good thing that Elon is forcing them to play their hand. Makes me wonder what they will do if twitter survives.

Pretty much every internet social engineering/propaganda machine is extremely unprofitable but is kept going for reasons beyond making money all while never going bankrupt. Strange...

Teared up realizing we've blasted past the "go woke go broke" cope. I wonder if there couldn't ever be a battalion of kiwis in payed janny positions under Musk.

 

[YarrBlueballs]

I wonder if there couldn't ever be a battalion of kiwis in payed janny positions under Musk.

We should all be tempted to shoot Elon emails asking for positions we're unqualified for.

 

[Seething Troon Collector]

Maybe I'm reading way too much into this, but it's almost as if Elon Musk was placed into a position to fail. Twitter had obviously been reshaped into a political bludgeon and was doing more harm to humanity than good, which is why Jack Dorsey or somebody else close enough to the Twitter hivemind (I guess?) wanted somebody to take it over, knowing that it would trigger this response.

So Elon agrees to become the majority shareholder and eventually purchases Twitter, but one he got a peak behind the curtain and saw how absolutely fucked everything was, he wanted out and fought hard to walk away, knowing he had just been played for a fool. Than, miraculously, he changes course and is happy to go through with it. He knows he's the fall guy so why not shitpost and troll everyone and in general be an ass to the entire world as he rides this rocket into the ground.

So he goes through with it, than all of the sudden, journoscum paint Musk taking over as the four horseman ushering in the apocalypse, advertisers pull out right on cue (market forces notwithstanding), Twitter's income streams tank. Of course the company had been performing like shit and was hemorrhaging money so cue layoffs, but they were so pervasive that the rest of the company just doesn't give a fuck anymore and I think by the end of the year, unless somehow he pulls a miracle out of his ass, Twitter is done.

The company that struggled to turn a profit for years, a company that eventually morphed into a daycare for coombrained genderspecials to stand on a bully pulpit and bludgeon anybody that refused to go along with their narrative, finally had to implode under the weight of it's own false promises and Twitter's king billionaire shitposter is stuck holding the bag all the way down. Musk will survive of course. Lots of people will lose their jobs and it will generally suck for everyone involved, but maybe the internet, political discourse, and all that associated shit will get better.

That's my conspiratorial rant/qualitative analysis mixed in with a dash of autistic spergout, such as it is. Good, bad, who the fuck knows, but I Iove having front-row seats to this nuclear meltdown, this shit is going to be a really fun case study for everybody in business school like 5-6 years from now. I hope the textbook authors include some of his AOC slapfight tweets in there for good measure.

 

[Involuntary Celebrity]

I've always figured that a lot of "ad revenue" is actually black funds distributed by the feds via adservers like Google to ensure wrongthink is relatively unprofitable and to prop up propaganda fronts.

I realised I didn't rant as much as usual so I wanna be clear on the elegance of this:
Not every employee at Twitter can be a fed, right? Zunzuneo was mostly staffed by local execs who had no idea who they were really working for until the AP exposed the operation.
But the spook execs they do have would never need to make up a justification for any directive if they can point at the ad rev line. Follow their suggestions and miraculously the stonks go up, so they're always justified. In fact, they can be so prescient that it's a fast-track for senior management any time they want.
But the beauty of it being a heuristic for fed pleasure is that they don't need anyone on staff. Your ship could be airtight and the invisible hand of "advertiser friendliness" is still going to punish or reward you for your actions. And there's no way to compare notes because for the most part the metrics you get are whatever they give you, no matter how big or small you are.

I mean just look at how creators on YouTube are lead around by their dicks by AdSense. If the newsletter says to open your mouth real fucking wide in your thumbnail, they all jump at once because your conditioning to please the inscrutable and ever-changing "algorithm" is everything. Can't say "kill" or "bomb" out loud anymore? The fucking language zoomers speak changes.
And as the net has declined that stone has been grinding on everyone trying to make a buck this whole time like a worldwide skinner box. That's 20 years of automated operant conditioning.

Pretty much every internet social engineering/propaganda machine is extremely unprofitable but is kept going for reasons beyond making money all while never going bankrupt. Strange...

Totally unrelated but the CIA's "angel" investment firm boasts that every dollar they spend is matched 1500% by other investors.
And that's just the one we know about. IIRC there's some big platforms that weren't funded by In-Q-Tel, but other firms who just happened to have pretty much all the same board members as In-Q-Tel at the time.

 

[George Lucas]

Everyone is missing the real headline here: Musk is saying there’s going to be a recession.

 

[Seething Troon Collector]

Everyone is missing the real headline here: Musk is saying there’s going to be a recession.

Don’t disagree, but uhhh, I think that started months ago and it’s only going to get worse.

 

[The Big O]

Everyone is missing the real headline here: Musk is saying there’s going to be a recession.

Correction: it's already happening and it's gonna get worse.

Way worse.

 

[Stupid Sexy Flanders]

It's obvious that the left-wing activists and woke scolds are invested in Musk failing, but at the same time they really have nowhere else to go - there's not a platform that will ever be as effective as Twitter in spreading the word, organising and influence faux outrage; splinter sites tend to fail for a reason. The power of Twitter was that by the time the woke scolds got into the management the normies were already regular users of the site, so they had to adjust to their policies or they were never really controversial enough to be affected by their implementations. However, the normies aren't going to go in large numbers to a site that's by design run by woke scolds; add that woke scolds tend to turn on each other at any given opportunity which means it'll just lead to more splinter sites and purity spiraling.
Not that I mind, I think it would be the best thing if larger social media sites started going down and more decentralized options emerged, but for the online activists it's really detrimental. Facebook, Instagram and Discord aren't really as effective as Twitter to reach out to random normies and organisations.

It's also blatantly obvious that they view the blue check mark as a sign of approval:


Emily is a self-proclaimed "Official comptroller of ANTI-FA"; either she was verified by having connections within Twitter or she paid for her check mark. If the check mark was just a "this person is who they say they are" Jason Kessler wouldn't have had it taken away in the first place since terrible people also have social media accounts. It's clear that the blue check mark has been abused by activists to position themselves better on the site via connections and under-handed deals; now that opportunity is gone for them.

 

[wtfNeedSignUp]

I do wonder if Musk has thought ahead when advertisers go French and leave the site because everyone and their brother is so fucking cucked that they'll have a collective panty-wet if some rando posts a picture of their company's ad next to a post by a Proud Boy.

I think that, unlike YouTube, Musk called the corporations bluff that they have no alternative.

 

[Ponderous Pillock]

I mean just look at how creators on YouTube are lead around by their dicks by AdSense. If the newsletter says to open your mouth real fucking wide in your thumbnail, they all jump at once because your conditioning to please the inscrutable and ever-changing "algorithm" is everything. Can't say "kill" or "bomb" out loud anymore? The fucking language zoomers speak changes.
And as the net has declined that stone has been grinding on everyone trying to make a buck this whole time like a worldwide skinner box. That's 20 years of automated operant conditioning.

To be fair, a number I follow say "Minecraft youtuber" now instead of pedophile, which I find hilarious.

 

[Random Internet Person]

 

[Aidan]

I wonder if he's including historical bots or not.

 

[PoisonedBun]

God please let Elon Musk kill Twitter so all the talented Japanese artists will go back go pixiv, away from cancerous western dogpiles and somewhere where you can actually use a search system to fucking find them.

 

[Your Starter for 10]

I mean that seems hella reasonable tbh

Which is why the usual screech-squad is having an utter shit fit about it.

 

[Some Badger]

Yup. For about 12 hours after it happened a gif of a guy fucking a pumpkin was completely inescapable. It was like a flashback to early 2000s shock image bombing and funny as hell.

For what it's worth I've seen a post floating around that goes "Coming from Twitter? Here's the key differences" and the link provided goes to Last Measure. The remnants who still use Tumblr don't want the refugees either.

These rootless degenerates who have been parasatizing every top platform for the past fifteen years really, really need to just get dumped onto one giant custom-tailored Mastodon instance and forgotten by the culture at large. Maybe then the joint brainrot of activists, coomers and the journalist class will begin to heal.

 

[12345678901]

God please let Elon Musk kill Twitter so all the talented Japanese artists will go back go pixiv, away from cancerous western dogpiles and somewhere where you can actually use a search system to fucking find them.

You can instead seek help.

 

[AgendaPoster]

Maybe I'm reading way too much into this, but it's almost as if Elon Musk was placed into a position to fail. Twitter had obviously been reshaped into a political bludgeon and was doing more harm to humanity than good, which is why Jack Dorsey or somebody else close enough to the Twitter hivemind (I guess?) wanted somebody to take it over, knowing that it would trigger this response.

So Elon agrees to become the majority shareholder and eventually purchases Twitter, but one he got a peak behind the curtain and saw how absolutely fucked everything was, he wanted out and fought hard to walk away, knowing he had just been played for a fool. Than, miraculously, he changes course and is happy to go through with it. He knows he's the fall guy so why not shitpost and troll everyone and in general be an ass to the entire world as he rides this rocket into the ground.

So he goes through with it, than all of the sudden, journoscum paint Musk taking over as the four horseman ushering in the apocalypse, advertisers pull out right on cue (market forces notwithstanding), Twitter's income streams tank. Of course the company had been performing like shit and was hemorrhaging money so cue layoffs, but they were so pervasive that the rest of the company just doesn't give a fuck anymore and I think by the end of the year, unless somehow he pulls a miracle out of his ass, Twitter is done.

The company that struggled to turn a profit for years, a company that eventually morphed into a daycare for coombrained genderspecials to stand on a bully pulpit and bludgeon anybody that refused to go along with their narrative, finally had to implode under the weight of it's own false promises and Twitter's king billionaire shitposter is stuck holding the bag all the way down. Musk will survive of course. Lots of people will lose their jobs and it will generally suck for everyone involved, but maybe the internet, political discourse, and all that associated shit will get better.

That's my conspiratorial rant/qualitative analysis mixed in with a dash of autistic spergout, such as it is. Good, bad, who the fuck knows, but I Iove having front-row seats to this nuclear meltdown, this shit is going to be a really fun case study for everybody in business school like 5-6 years from now. I hope the textbook authors include some of his AOC slapfight tweets in there for good measure.

The only thing that is missing is that basically everyone knew Twitter is not making a profit, everyone knew it is full of purple hairs, everyone knew it exists as a propaganda tool and a social and cultural shaper for liberal elites.
So none of these were a mystery, even less so for Elon who has friends in very high places, can talk to Jack, and has lawyers that were able to probe Twitter's documents and data for the trial and/or acquisition process.
Everyone knew that Elon would be treated in a very hostile manner by journalists and activists. If you (as plural, not you specifically) didn't know that, you are deeply naive. Elon is rich, he is white, he posted tweets that leaned anti-COVID restrictions, he was accused of a racially hostile workplace, he mocked "the current thing" enjoying and more. He is not far right in any clear, specific manner, but he gives very obvious vibes towards the journalists that have spent years looking up for dogwhistles and euphemism use in the far right.
Again, I know this is controversial to say, but the leftoids are accurate in most of their cultural critiques, they fail at reality in other fields, like biological sex, trannies and intersex etc., but when it comes to analyzing social norms, the far right, its use of hidden lingo i.e. euphemisms, its more and more esoteric racism and sexism as they became less palatable in society - they are mostly accurate. The leftoids that are dedicated to this sort of thing can smell right wingers with ease, so from the very very start they knew the relationship with Elon will be inimical.
And then there's the moderation and how you treat the notable scum that we made the mistake to allow online with the smartphone era. Very visible issues that will give much trouble to Elon.
In short, everyone half-smart knew, Elon most likely too, I have no idea why would he expected anything different.

 

[AnOminous]

It's obvious that the left-wing activists and woke scolds are invested in Musk failing, but at the same time they really have nowhere else to go - there's not a platform that will ever be as effective as Twitter in spreading the word, organising and influence faux outrage; splinter sites tend to fail for a reason.

I love watching these spiteful retards literally nuking their own platform out of pure impotent pants-shitting rage. Nowhere else wants these freaks!

This utter trashfire fills me with glee, as no matter who loses, we win.

In short, everyone half-smart knew, Elon most likely too, I have no idea why would he expected anything different.

Pretty sure he figured it out when the buzz wore off, and that's why he tried to back out.

 

[Aidan]

These rootless degenerates who have been parasatizing every top platform for the past fifteen years really, really need to just get dumped onto one giant custom-tailored Mastodon instance and forgotten by the culture at large. Maybe then the joint brainrot of activists, coomers and the journalist class will begin to heal.

That won't happen. They need a certified place that is widely regarded as the place to be for anyone who is anyone. They cannot relegate themselves to a corner of the internet, they have to be front and center.

 

[Some Badger]

Everyone is missing the real headline here: Musk is saying there’s going to be a recession.

Water is wet.