You know what I might have forked money over for? A board similiar to Warhammer clutter. Like, gimme an entire building with maybe 5 enemy figures and two hero figures, and you have to fight your way through. Like a barbie house, but more violence.
plenty of alternate wargames which do it, the "more minis than cardboard" kickstarters for $250 are usually dungeon or adventure games. heck that reminds me grab a copy of the gears of war boardgame (if you can still find it, good luck), prolly fits the bill.
as for the boardgame itself, dunno how successful it's gonna be. while it surely will have retards who buy it on the name alone, the kickstarter space is highly saturated, and I don't think it will be cheap either, so it will be under quite some scrutiny - while boardgames are mainstream now and you got your fair share of consoomers and casuals, gameplay is still much more important for most than style. and it doesn't even have the flood of plastic you can re-appropriate for another game like your usual CMON kickstarter...
Because morons will give them money for no good goddamned reason.
it's more than that, kickstarter let's them gauge how much demand there is. plenty of companies use it as a pre-order system (I don't mind but people have been whining about it for years, although I think that has died down a bit).
essentially kickstarter is "we got something we wanna produce, we need X amount of money for it". it's ok with boardgames usually since the actual production is the expensive part, development itself is kinda cheap/free, usually done by 1-2 people, and easy to plan. it only turns into a shitshow when it's much harder to calculate, like videogames.
point is it makes as much sense for companies to do it this way as it does for anyone else if they don't wanna shoulder the risk themselves.