@Mississippi Motorboater it's crazy how efficient at production the EU assembly line got. In 1998 alone they published
SEVEN full EU novels, plus several "young readers" novels, plus a ton of comic books (original and ongoing stories, adaptations of EU novels, trade paperbacks, etc.), plus a ton of West End RPG material, plus a ton of general Star Wars nerd sourcebook/newsletter/magazine type material
In 1999, three more full EU novels plus the Tales From the New Republic anthology book, plus an even bigger number of comics, plus an even bigger number of "young reader/junior novels," plus more RPG stuff, plus all kinds of Phantom Menace tie-in material. The publishing side of Star Wars was a fucking machine at the end of the 90s/into the 2000s
Once Del Rey took over the novel rights, and Scholastic had been settled on for junior books (as opposed to the junior novel series jumping publishing houses during the 90's), it became the norm for there being a hefty rollout of material.
But as you highlighted, where you see the publishing wing really go guns blazing was any year where a
movie came out. They made sure to ride that wave of merchandising hype like you wouldn't believe, so that if you were an avid Star Wars reader, you were eating like a king and an emperor combined. 1999 was Del Rey's first year back at the helm, so they were still gaining ground with demographics and arguably spreading themselves thin. But then you look at 2002, when
Attack of the Clones was released, and the number of books on offer is simply
dizzying.
In this one year, you had:
The Approaching Storm
Episode II: Attack of the Clones (The novelization)
The last three books of Jude Watson's
Jedi Apprentice series (which yes, was still going till 2002)
The first three books of Watson's
Jedi Quest Series
The first two books of the young
Boba Fett Series
New Jedi Order: Dark Journey
New Jedi Order: Enemy Lines I: Rebel Dream
New Jedi Order: Enemy Lines II: Rebel Stand
New Jedi Order: Traitor
New Jedi Order: Destiny's Way
So in total, that's
fifteen new book releases in a single year, covering a swath of different eras, reader demographics, and facets of narrative appeal, with most of them being better than anything Disney has put out in the novel arena in the last
nine fucking years of having the rights to this IP. And that's if you could even carry that many books home amidst all the must-read new issues of
Insider packed with behind-the-scenes info for the movie, or even find time to read when you had something like seven major games come out (including
Bounty Hunter, Pandemic's
Battlefront, Jedi Starfighter and
Jedi Outcast). And this to say nothing of comics front, where you had stalwart series like
Republic and
Tales putting out a slew of issues, accompanied by some new arrivals like Jan Duursema's gorgeous comic adaptation of AOTC,
Jango Fett: Open Seasons, the standalone
Jango Fett and
Zam Wessell comics, and the start of a brand new series,
Empire.
Again, this was all in the span of a single fucking year. It didn't matter what kind of Star Wars fan you were...you were getting oodles of excellent media, some of which by themselves were masterpieces that are still revered to this day.
Del Rey, Dark Horse and LucasFilm Publishing used to fucking
spoil us man, let me tell you.