Disney has joined forces with equalpride, an organization dedicated to LGBTQ+ advocacy, to introduce a greater range of LGBTQ+ content to younger viewers, aiming to create “systematic and meaningful change in the end.”
Disney Advertising recently signed development agreements with Group Black, United Masters, Cocina and equalpride.
While some of these collaborations will focus on the amplification of racially diverse casts, others are to call attention to more LGBTQ+ representation in video content.
According to Adweek, Disney Advertising’s Senior VP of Client Partnerships John Campbell said Disney is doing everything in its power to maintain their “commitment to DEI” (Diversity, Equity and Inclusion).
Disney lovers can look forward to even more LGBTQ+ characters taking over roles in classic film reboots, new shows and films. The company also intends to include more diversity, even if it disregards historical accuracy.