That's why Steam Deck is a game changer. Once they iron it out and launch another iteration I think it can really catch on with console gamers.
Depends if Valve plans to contract with official refurbishers to make the Steam Deck available on retail shops, for more public exposure in the West. This happened with Komodo for the Asian region at least, and I wrote a post in the Steam Deck thread (
Page 56) how the Steam Deck has been recently introduced in the JP market through a retailer branch, Edion.
Prices of the different models are more expensive due of the current weak value of the yen however.
For comparison, a Switch OLED costs 37,980円. and a Playstation 5 is 60,478円. (Digital Edition is 49,478円).

In addition to its appareance during the TGS 2022, there were also several advertising from renowned japanese YT channels too:
While this is true, Japanese PC ports were still extremely hit or miss a lot of the time. Automata is still super broken, isn't it? Though admittedly they have gotten much better.
Game of the YoRHa came to the Windows store years back and the Steam version was updated to it last year. All the FAR fixes aren't necessary anymore.
Edit for clarification.
Can confirm that Nier Automata ran pretty well on my Steam Deck without any tinkering whatsoever. But the PC port was originally such a mess (with the modder being a huge white-knight for Denuvo) that I forgot about the game until the Switch port was announced and did a first playthrough on the bing bing wahoo machine.
PC ports of japanese games will generally work out-of-the-box but can really be barebones at times.
But the one thing that personally does annoy me is that a bunch of them on Steam don't include japanese text, such as Mary Skelter, Great Ace Attorney (many VNs published by JAST, Frontwing, etc. on Steam don't do this either), Dragon Quest Heroes & DQ 11S (unless the latter is bought within Japan due of region-lock). Hence why I still rely on the Switch when this sometimes happens in addition to the console exclusives.
The other thing is that during the PS4 life cycle, Japanese studios stopped fearing selling things on PC
It was honestly impressive to see Atlus doing a 180° after the release of Persona 4 Golden on Steam, once the company figured out that it was easy free money.
Really wish Vanillaware would follow suit though.