It's hard to win the image game when you already lost as hard as Null did where any form of slander by the media is free game. Also for PR you want to have social media influencers bat for the Farms (and you will need them or else it is just Null screaming into the void), you will need to change the rules for them. We had plenty of people stick up for the Farms until it is there dirty laundry that gets aired, then they do a 180 and go against us (Dick, Riketa, and Ralph to name a few). So if you want to have positive voices, Null will need to censor and influence threads to keep the talking heads happy, which will alienate users.
Nah, not for traditional crisis PR, for that you need the press. It's not so much about winning the war for KF the entity, it's about winning the war against people who think they have rights to be protected even though they've chosen to make themselves public figures like celebrities and politicians. KF does commentary, not bullying. KF isn't launching campaigns against randos, and the targets aren't vulnerable school kids, or special snowflakes. They put themselves out there for commentary, for better or worse. But all the complainers have manipulated the press and public to think they are randomly being targeted for harassment.
I know Null has lost hard af. But it's time to recontextualize KF. Nobody batted an eye at old-school forums like Television Without Pity (eventually owned by bravo or some network) in the aughts when commenters harshly came for tv and reality stars. Nobody cares about the trash comments on articles in entertainment sections of the daily fail or entertainment rags. Because being insulted is part of why celebs get paid the big bucks. Well, social media peeps are the new celebs, and KF is just doing the age old service of providing people with a place to rant about and ridicule celebs 2.0. The sooner the media and companies start realizing this, the sooner social media influencers/creators (no matter how niche or speddy) will no longer garner sympathy for people hating them for what they freely choose to put out there about themselves.
Null has lost battle after battle, it's true. I'm sure he's tired as hell, I'd be. But as long as the chips are down, why not try a new approach? The worst it could do is yield a lack of results and KW would remain in the same place.
And, if you'll indulge my reeing for a sec, that great fat cow Alice from GOMI has managed to keep her rickety, malware laden "hate forum" up for over a decade. It's like KF, only less edgy, more petty and mostly a snark site for hating on mommy bloggers and other female social media types. People call it a snark site, and any articles about her have been like "teehee, this woman runs a snark site about other women, isn't it so mean and snarky that it's cute" Well, wtf is KF if not a snark site? It's not a hate site. It's snark. Go to reeeddit, there's duggar snark, and fundie snark, blog snark. Somehow the exact sentiments posted here are fine in other places if they're called snark. See what I mean? A paradigm shift is needed here.