
This is probably been said before but the notifications were a good way to measure engagement. If I got 1-2 stickers on a post, people are looking at the thread but most likely theres nothing new, but if I got something like 10+ reactions, then the thread must be poppin' off and worth looking at.
Seeing a bunch of ambiguous green dots on the watched thread wall with no idea how many new posts there are does not make me want want to spend time to check every single of one of them, especially if I watch a bunch of threads that move at different speeds.
Theres a phenomena where if people are presented with too many choices, they fear they will chose the wrong one and miss out on the rest. To avoid this FOMO, they just elect to not make a decision and go somewhere else thus decreasing sales or engagement. An example of this is an ice cream shop that sells 4 favors vs one that sells 25. The one that sells 4 flavors gets more business because people
are forced to make an easy decision that requires little thinking with not as much FOMO as the shop with 25.
Choice Overload |
NYT Archive Link
Im sure Serbian universities have courses on decision science and behavioral economics.