@Lord Xenu all of the Big 5 banks (for non-Canadians in this thread, those are: BMO, CIBC, RBC, ScotiaBank, and TD) are like this now. Pandering to "newcomers" is their bread and butter.
I noticed this quite some time ago how if you go to any of their websites they're even worse than cable TV when it comes to presenting the country's demographics. Like how if your only concept of the world came through cable TV and its ads, you'd think that 50% of couples under the age of 75 are black guys with white women, if you did this with the websites for the Big 5 banks you'd think the country was something like 30% black, 30% Arab/Indian and 25% East Asian. The remaining percentage, being white people, will have a median age of 67 and will represent 95% of the LGBTQ representation.)
Just checked the sites again to see if my noticoooor abilities are up to snuff (they are) and the first person/people I saw were:
- BMO (black guy doing a pose flexing his arms)
- CIBC (black guy sitting with his dogs while on his laptop)
- RBC (Asian woman talking to an Indian guy; can only see the back of the latter's head)
- ScotiaBank (Indian guy)
- TD (white? woman covering her face with her hand; scroll down to an Indian guy and they're advertising to newcomers)