Thank you so much for this! Such a fun trip down memory lane. I won't pretend Phantom Menace is high art by any means, but the visuals and music were absolutely stunning! Queen Amidala's red robe look has to be one of the coolest designs out of the prequel trilogy, or any Star Wars, really.
No problem! Going through issues of
Insider and repeatedly stumbling on these glorious ads was such a treat, that I wanted to share it with the thread. There's so much (rightful) doom and gloom about the state of the franchise nowadays, I thought reminiscing about the excitement Star Wars used to command, irregardless of the actual films, was something that was infectious.
I think that's the power of what Star Wars used to be. Even if you had no positive feelings whatsoever about
Phantom Menace, the brand was being expanded so much through the planets, species and concepts introduced in that film, that you could just ignore the film if you wanted and just bury yourself in the part of it that intrigued you the most.
Like, let's say you hate Jar Jar, or Young Anakin, or find the film to be a slog to sit through---fair enough. But you know what your alternative back then was, in 1999 thru 2001? You could better immerse yourself in the Pod Racing by playing
Episode I Racer, get more badass Jedi action through Dark Horse comics like
Acts of War or
Outlander, get more insight to Maul's character through the
Episode I Journals or
Shadow Hunter or the Maul comics, and get Qui-Gon and Obi-Wan's superb and compelling history as master and apprentice through Jude Watson's
Jedi Apprentice books--which were the platinum of my local Scholastic Book fair, let me tell you. And it's not just "consoomer" quality goods like a collector's popcorn bucket or something you regret buying even a few years after the hype of the movie....
all of the spin-off and tie-in media for Episode I is still very much worth owning and has stood the test of time. Even if you have zero desire to revisit the actual Episode I film, all of the books and comics are still superb, and the toys--in spite of their outdated sculpts and age---have a sheen of beauty, simply because the PT designs have endured exquisitely.
That was the joy of Star Wars back then. Even if the film didn't grab you or immerse you, each film would pave the way for stories or experiences you'd actually enjoy. You'd get something out of it that you could enjoy in
isolation from the film.
Getting those kind of redeeming qualities in the form of exciting world-building or cool merch is several,
several years behind us.
I also love the idea that someone got suckered into paying 50 bucks for a Pepsi can with Jake Lloyd on it haha
Fuck getting a Pepsi can...I'd want that giant, ridiculous
Phantom Menace vending machine. Everything about it screams 90s.