The End Of Advertising. - What will companies do in a post advertising world?

[LinkinParkxNaruto[AMV]]

An IP can become a massive franchise with extensive merchandise, film, tv, theme park specials, etc. Some of these result in partnerships between real brands that create those products and the developer/creator.

No one more successful than Pokemon, i can't find the chart right now but i am pretty sure merch and license deals make more money to the Pokemon brand than videogame sales. Gamefreak doesn't invest a trillion dollars in the game dev because they don't have to, not that they sell bad anyways, the videogames still do gangbusters but the brand is relevant way past that.

I think rather than less advertising the AAA formula will be lower budget games but higher budget in marketing. Which is what mobile game and gacha slop companies have been doing to great success. This is the transition the popular music industry did when everything became rap music, the music is worth shit but the performers are shilled much harder. Instead of 400 million dollar game, its gonna be a 1 million dollar one with 399 million marketing budget.

 

[Unstable Diffusion]

My mom usually watches TV shows on her tablet, she uses the network's web app to watch them, and the web application itself is not very sophisticated, after all its just national TV and its not as big as Youtube or Twitch so just using Brave solves most problems.
I kept getting annoyed by having to hear the ads play, so I installed Brave and Firefos and setup the adblocker for her, told her to use these two things to watch the series without ads. I also told her to stop using embedded Chrome views as that doesn't have as many options as a real browser view has and doesn't have what I had set-up. I did this multiple times.

That lasted one single day, the next time she was watching ads again, and when I asked about it she just told me she "doesn't care" and "doesn't bother" her.
Not to be personal with my mom and I don't want to be rude to her, but this is simply the future, you cannot help normalfags, you cannot help the niggercattle, we'll all be ruled by the lowest common denominator and that will be it.

 

[Ibanez RG 350EX]

That lasted one single day, the next time she was watching ads again, and when I asked about it she just told me she "doesn't care" and "doesn't bother" her.
Not to be personal with my mom and I don't want to be rude to her, but this is simply the future, you cannot help normalfags, you cannot help the niggercattle, we'll all be ruled by the lowest common denominator and that will be it.

I'm convinced that some people old enough to have watched television for decades and decades must find ads and their cadence familiar and comforting or something. It's the only way I can explain what seems to go against bedrock human nature and sit there patiently allowing corporations to waste your free time.

 

[augment]

Half of planet earth works in some form of marketing. It's classic advertising that's done for, this is the age of the plant, of the shill, of the NDA'd paid sponsorship partner and of the corporate "ambassador".

 

[Oh Darn]

Talking about ads more broadly and not explicitly related to gaming - besides the paid shills and third party partnerships companies engage in, don't forget that there are people out there who will literally sit and consume thinly veiled advertisements because it's something to do. There's so much dogshit "content" out there specifically to cater to these types of people.

TikTok as a platform succeeds because it's the Home Shopping Network of the digital age, with ads disguised as content, interspersed with unfunny jokes and just enough baby/puppy/prank videos to technically constitute a social media platform.

 

[Anti Lolicon Bomb]

I thought South Park covered this already lol
Ads will just come disguised as everything but, news articles are just ads, efaggots are just ads, TV shows are just ad placement, everything and anything around you is just ads. Gay, Jewish ads.
Suffer with me.

 

[Judge Dredd]

Post-advertising is already here.

I agree. Or at least, it's almost here. It's close enough that companies are starting the look for alternatives.

it's clear as day what it is yet somehow it sells like crazy making hundreds of millions, i just don't understand these normies who have such low standards.

Hard to say. Ubisoft is not using pre-orders as a measure of success any more, so it looks like Assassins Creed Shadows and Star Wars Outlaws are going to bomb.

Like others said, that's where they have influencers to sell things to people now.

Basically all "journalism" is going to be paid promotion, and if you want to look up the game or movie, then you get Wikia/Fandom (or something like Gamefaqs) which is also nowadays entirely paid promotion.

Addressed to various replies, but those aren't working any more. The days when an indie game would sell thousands of copies just by a passing mention by Total Biscuit are over, while games journalists are so shit and biased no one pays any attention to them any more. Even getting big name streamers to play your game doesn't guarantee success the way it used to.

This is all gaming of course. I don't know if this holds true with, say, power tools.

A few earlier examples:

The Biker Mice From Mars game that's almost unplayable due to Snicker ads. The character select has snickers, the power ups are Snickers, it's a mess.

That's just plain wrong, early 2000s triple A isnt really triple A: the budgets were never that high before gaming went mainstream.

There was big budget games back then. Killzone, Metal Gear Solid 2, and Gran Turismo 4 spring to mind. There were also games like Ghost Hunter that are all but forgotten now.

Advertisement is only going to get more intrusive as time goes on due to more screens and speakers continuing to exist everywhere more often. Most public spaces are already infested with constant ads with gas stations being a prime example; showing useless schlop ads that play loudly on repeat for the couple of minutes it takes to fill the tank. Corporate America basically jizzes itself at the thought of tying people to a chair and making them watch burger and car commercials for hours on end. There will probably be a point where any tech that isn't custom rigged will be unavoidably filled with ads.

We're told to save power, but then there's a billboard sized screen blaring ads to an audience of nobody 24/7.

Bit of a tin foil hat, but I wonder if telephones will become unusable in the next 10-20 years. The abundance of scams and robo calls rendering the tech almost useless.

But like @Ibanez RG 350EX said, boomers seem willing to accept this stuff, but everyone else is getting pissed off by this. There has been a trend in urban planning recently (it has a name, but I forget) of building things people hate (cycle-paths, weird road layouts) that people use despite hating it. The claim is the hate is just hot air, but to me it's because if you have a road to the super market, I still have to get to the super market. Shitty road or no. People will avoid those ad pumps if they can, but if they can't they'll still use them, but they won't be happy about it. I don't think pissing people off 24/7 will be a viable strategy. People are going to snap.

This is the transition the popular music industry did when everything became rap music, the music is worth shit but the performers are shilled much harder. Instead of 400 million dollar game, its gonna be a 1 million dollar one with 399 million marketing budget.

But that money has to go somewhere and be for something. If they're spending 399 million on marketing, they need to make that 399 million back. If it's not from music sales, then where's the income?

That lasted one single day, the next time she was watching ads again, and when I asked about it she just told me she "doesn't care" and "doesn't bother" her.

I know that feel. My Mom is a fan of Vera. She has all the episodes on DVD, but watches on them TV because she doesn't have to get up to change the disc. I've offered her solutions, but she rejects each one. I think part of it is the TV shows an episode, which takes the decision making of choosing an episode out the equation.

 

[Lokenstien]

People will avoid those ad pumps if they can, but if they can't they'll still use them, but they won't be happy about it.

I see your tinfoil hat and I'll raise you one. Your response was very interesting, and this line tied my thinking together a bit. When I must use those loud advertisement pumps, I browse the social media apps on my phone to drown out the ads. What I end up browsing on my personal screen tends to be no more worthwhile than what the gas pump screen was displaying. Between the two screens, I have no point where I spend such an individual moment thinking. If I were to only have the pumps advertisement screen, I may actually start to get angry at its repetition and condescension and thinking about such an annoyance might even rouse me to badger the staff about it, who were hired long after the screens began looping moving pictures of fake burgers and scams-disguised-as-insurance. However, if I were just have my phone, I may actually leave it in the car. I might just start enjoying my surroundings or worse yet, actually think about what's going on around my community. Despite my youth, I've been fortunate enough to spend time with older people who spoke often about their time in which a person wasn't permanently available to the world around them. There were many more moments in everyday life in which a person had to simply exist as themselves without corporations haunting public spaces and Indians screaming in their pockets. Pumping gas (except in maybe New Jersey) could have been one of those peaceful moments where plenty of thought could have been conceived. Thoughts of art and words. Thoughts of speeches and protests. Thoughts of love and regret. Thoughts about community. Thoughts about crooks in said community. Thoughts of organization. Thoughts of reform. Thoughts of etc. Any of which are more threatening to kleptocracy than a person who stares blankly at a screen. The more we are taught to tune out screens constantly, and the more we learn that the louder closer screen wins, the more we succumb to a consistent erosion of thought and thus and erosion of our ability to properly parse the problems our leaders create purposely. People aren't going to snap because they'll just get bored and look elsewhere.

 

[GratsTheat783]

I was sitting in a bus the other month and the horrific realisation came to me that in nearly every direction I looked, there was an advertisement. The only way to not see one was to look down at the ground or close my eyes. You look outside, you'll see an advertisement on a billboard, inside, you'll see them on the walls, the corners... My brother defends them, saying that the buses would need to charge more if they didn't put advertisements up, but I hate advertisements so much.

 

[JohnnyG]

What I end up browsing on my personal screen tends to be no more worthwhile than what the gas pump screen was displaying. Between the two screens, I have no point where I spend such an individual moment thinking.

Saw some commentary about how part of black loudness & aggression may be because they're constantly surrounded by noise (chirping smoke detectors, everyone blasting distorted Blueteef speakers on public transit, speakerphone conversations in public) which makes them irritable and results in a loudness war of everyone trying to talk over everyone else.

I've been fortunate enough to spend time with older people who spoke often about their time in which a person wasn't permanently available to the world around them. There were many more moments in everyday life in which a person had to simply exist as themselves without corporations haunting public spaces and Indians screaming in their pockets

In Ghost in the Shell, everyone's cyberbrain is constantly connected to the network and available for communication, to such a degree that when the special forces/SWAT teams go on sensitive missions and disconnect from everything to prevent distractions and hacking, they call it "autistic mode".

 

[Hollywood Hulk Hogan]

Ads aren't going anywhere. If anything they will be increased.

 

[The Cunting Death]

A few earlier examples:

Crazy Taxi had KFC and Pizza Hut
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George Foreman's KO Boxing had a version with a big Doritos logo
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Maniac Mansion had Pepsi
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Tapper had big giant ads for Budweiser and Suntory (Japan). Even the between-level minigame had their slogan if you won.
View attachment 6241406View attachment 6241409

Not to mention all the advergames out there, like Cool Spot and @Pepsi Man.


It's still happening. The Yakuza games have had Suntory products purchasable for ages, and the newest one has big obvious Uber Eats signage.

Fuck even QBert had a version that was exclusivity featured 7-11 product placement.

Although it's so rare it can only be played on one version of MAME.

 

[SCV]

Coroners Report:
Subject: Judge Dredd
Cause of death: Overdose of copium via intravenous injection
Officer notes: When found subject was delirious and babbling about a "post advertising world". Subject had a vial of clear liquid labeled "copium" next to him on the ground. I drank a verification can to immediately radio for EMT assistance on my MtnDew radio. Mega city ambulance service by Pfizer responded and arrived in about 6 minutes. During that time subject collapsed. The EMTs stood up and shouted "Pfizer!" in order to get a does of ropium to counteract suspected copium overdose. I then proceeded to Burger King to get more of a seared bite before returning to patrol.

 

[Xarpho's Return]

Usually what sells me on something isn't advertising. If you tell me a video game has features I like then I'll consider it. (Presence of a waifu/FOTM material sells games, too). It's also the way it's delivered, too. If I have to watch a five-second ad before a video I want to see, that's not good. If it's just a sign that I pass by at 60 mph, then it's not that bad, especially if it delivers useful information, like how many miles away is the nearest McDonald's/Love's/Buc-ee's and at what exit.

 

[IDanceonTrannyGraves]

Saw some commentary about how part of black loudness & aggression may be because they're constantly surrounded by noise.

That and they're feral savages raised with no manners.

 

[Barry Williams]

gas stations being a prime example; showing useless schlop ads that play loudly on repeat for the couple of minutes it takes to fill the tank.

On the column of buttons on the right side of the screen either the second or third one down is a mute button. It is not labeled or marked as such in any way. I only know this because one of the gas stations I stopped at while traveling had "<-- MUTE" written next to the button in a Sharpie marker.

 

[ToroidalBoat]

Mobile games with no gameplay and only micro transactions and gambling are the biggest thing right now. Gen alpha and zoomer completely normalized it and most of them are app creatures nor familiar with blocking ads. They also parrot all their opinions of paid tiktokers and astroturfed "influencers"

Sounds like the premise of a cyberpunk dystopia story.

Also I prefer home vidya working like in the 20th century: no "microtransactions", no "DLC", no internet dependency. When one gets a game, one gets a whole game with no BS.

I didn't even know such a thing as Monopoly Go existed, if you are disconnected from the normiesphere it will always take you by surprise just how retarded it truly gets.

I didn't know "Monopoly Go" existed until I read this post. Clown World is so dystopian.

 

[BrodyDaMan]

I guess the real question at this point, now that the overwhelming conclusion is that ads are only becoming more intrusive and are just sneaking in through what you want to watch, is what is the alternative? One obvious idea is just communism where there's the outlets are nationalized and there's no point advertising because there's only one place everyone can go, but obviously that leads to much worse problems soon as quality will devolve without internal competition and simple things like customer service may go away too, since there's nowhere else for the customers to go (along with the inevitable conclusion of communism, which is either reverting to what we already have like china did or mass starvation.

How do businesses spread without public advertisements? How can someone get people to come in after opening day, since word of mouth would obviously benefit businesses that have already existed for a long time more, and you need people to start spreading the word.

 

[Mike Matei's Penis]

Some old EA games that had Obama ads on 360. Glad I never ended up seeing these.

 

[Judge Dredd]

How do businesses spread without public advertisements? How can someone get people to come in after opening day, since word of mouth would obviously benefit businesses that have already existed for a long time more, and you need people to start spreading the word.

Exactly. I don't know, and so far neither to do big businesses.

People in the thread point to shill YouTubers as the future, but there's only so much payola, politics, and prid-quo-pro you can do before you lose credibility. Games journalism is basically dead, and there's a number of big name gaming YouTubers who have disparaging names like "shill-up" and "gman shills" because of their tendency to give shitty games good reviews. And yet, these companies still have millions in their advertising budgets.

To be clear, I agree with others that it's going to get worse before it gets better as they try to shove ads in anywhere and everywhere they can. I think it'll be diminishing returns and in no way sustainable, but they're going to try. There was a patent a while ago for a smart TV that would display ads until you jumped out of your seat and yelled "McDonalds!".

On the column of buttons on the right side of the screen either the second or third one down is a mute button. It is not labeled or marked as such in any way. I only know this because one of the gas stations I stopped at while traveling had "<-- MUTE" written next to the button in a Sharpie marker.

Didn't some stations disable those because everyone kept using them?