Because he's already successful, same reason they compromise everyone they do. It's not strategic based on theoretical goals, but rather practical based on opportunity and existing capabilities.
Not only is Fuentes popular in a general sense, but he's also got an unusually dedicated and organized group of boy simps that hang on to his every word, excuse his every shortcoming as either Jewish liberal journalist talking points OR 4D chess moves, and genuinely seem to believe that he alone is the voice that can save America, despite his every move and action positing that he is the opposite.
It basically just comes down to hating women the hardest. It's really, really fucking easy to find an audience if you just openly hate women. Dick Masterson's $25,000/mo patreon, CoachRedPill's million subscriber YouTube Channel, Tate's sex slavery porn studio somehow becoming a conservative cause, even content aggregators like I,Hypocrite can get hundreds of thousands of followers just posting fake greentexts from 4chan where the moral of the story is "women bad" (especially "white women bad").
I,Hypocrite in particular does shit like this:
View attachment 6634750
He is
married with children and is going to sit around pretend that women's continuous work making a home is the same as a guy picking up his own cum socks. He
knows what he's promoting is stupid and wrong, and he
does it anyways because it gets him followers and gets him money.
It's literally that simple. You have a generation of young, sexless males propping up an upper stratum of mindless race treason for clicks, and it doesn't matter if you're a hideous brown muslim rapist like Andrew Tate of a flamboyant federal informant like Nick Fuentes: white women bad is the secret sauce for easy fucking money.