If this was just a single guy making a mistake I can give the benefit of doubt, but we're seeing multiple companies following in lockstep on a pattern. Once is a mistake. Second time is an accident. 3rd time a pattern. And so far gamers saw it happened a gazillion times.
The executive leadership doesn't sit around, trying to figure out how to piss people off. What has happened is that after about 15 years of ESG, there is no longer anybody in the company who can tell the truth. When it comes to wokeshit in media, we're in a situation similar to the Abilene paradox.
Consider the typical scenario at a gaming company: They've been told by consultants or internal analysts that the only way to growth is to sell to the browner, gayer, womaner Modern Audience. Besides, you need to be hiring more browns, gays, and women to hit ESG targets. Of course, brown, gay, women can't code, so you hire them to be writers, directors, and consultants, giving them creative power over your game.
"Fine," you ask. "But so what? Why keep letting them fail after they fuck up several games?"
I want you to game out how you can communicate to the executive team that they made a mistake, and the brown, gay women are fucking up your revenue stream in a way that does not get you fired. What are you going to do, say that making the main character of the game a mulatto lesbian was a bad idea? That brown, gay women don't write content that resonates with young men? That if you're going to have female characters, they shouldn't be butt-ugly so they don't drive young men away? Fuck no. You're not going to say any of that. You get five decision-makers together to talk about your sales problems, and you've got five people who know that even appearing to think diversity does anything but strengthen you means you're on the short list for the next layoff. Even if all five of them are secretly right-wing, they know better than to say anything.
So you'll keep getting this shit, because nobody's ever going to say it's a problem.