Why I think Jake Paul has at least 130 IQ:
Jake Paul and Mr Beast are both people I have a profound respect on a business level given they are able to have multiple interlocking successful media arcs. This is intensely difficult given the way the algorithm works.
The algorithm defines you, naturally you fossilize as a brand and person. Also the creative direction required for that is intensely difficult given it requires creativity and an understanding of your target demographic. Most creative endeavors fail, especially with how reactive and irrational audiences are online. It’s also remarkable they are doing this as people my age. Assume even if someone acts dumb on the internet and they’re successful for years, unless they’re really really hot, that they’re smart. A lot act stupid to be identifiable. This is my job so I’ve studied the lives of dozens of content creators to figure out what strategies work.
With Jake Paul after moving from Ohio to LA he went through multiple types of content. He started from more identifiable stuff to the hypebeast content. He constantly made different stunts with the goal of wowing the internet, often in the worst way. The thing is that mob psychology is incapable of differentiating between negative or positive extreme emotion. This is why the internet brings out the worst traits in people given it incentives extreme negative emotion. The Japanese suicide forest story is the best example of it, in which the Paul brothers were seen as monsters but it got them into the mainstream headlines.
He then made the team 10 house, creating a series of different personalities targeting different demographics. A lot of them went to have independent careers later. When that failed and the hypebeast direction got boring, they moved into boxing. They both did well in boxing against professionals, which is insane. This was since their teenage audience was aging out, the internet entered a pro sincerity phase and the content was getting old.
I had mutual friends with the Paul brothers when I was in La running a group for influencers a few years ago and they spoke of how strong their work ethic is. They are intensely hard working and dedicated. They lately just went into conservative politics, making content with both Vivek and Trump. This was an important rebrand as young men turned right. Logan also made a very successful podcast where he interviews degenerates.
This all appears spontaneous but this was all calculated from a media basis stemming from the zeitgeist. People all thought they were stupid, but they’re not.
Why did I write this. Partly to throw you off tbh since I was getting bored. This is the last thing you’d expect me to say hahaha. I’m not especially enamored with the Paul brothers as people and I never watch their content. I barely even watch YouTube at this point really. Remember I read 70,000 pages a year so I think about a lot of things in a given day. I’m using them as an example of a very important principle. Things online, and in general, are not what they appear. In fact in many cases the masks people wear are the exact opposite of who they really are. Isn’t it funny so many male feminists turn out to be sexual predators? Don’t take things at face value.
Good Bye, from Rudyard
he just doesn't know - YET
bud, I don't know the fucking difference.
