Something that extends to a lot of 40k in general is things have been cleaned up and professionalized.
Yep. I think it's often not clear to the community just how
profoundly the post-Chapterhouse IP cleanup affected pretty much the entire business. The art to a very real extent does inform people's visual refs for how they want Their Guys to look, and what GW needs you to want is
what they sell you. Not something that third parties can make and sell you, or sell you the printer files for. They don't want you deciding you need any boneswords when they don't sell any boneswords. (Side note: the requirement for models to be modelled with the actual weapon loadout for tourney play was both completely autistic and when shackled to boneswords and certain other weapons, was the direct driver of the Chapterhouse disaster. Expecting people to have
different fucking models to try out new builds of weapons on the
same fucking unit is being That Fucking Guy and TOs should not have bowed to that.)
The need to nail down and protect their IP - which is the sole value of the business - required them to be pretty ruthless about community generated content, and shit that would make you want community generated content. They became Disney and Nintendo, not because Disney and Nintendo have a cultural lust to shit on fans, but because IP law (especially that nasty visual trademark stuff) demands you enforce your rights, against everyone, all the fucking time. Even if you'd rather not.
As a community of course we hate this, because particularly if like me you are old, your early time in the hobby for years was spent working on creative shit, filling in backstories, writing background, tweaking stuff, sculpting, having Cool Ideas that fitted the setting. That's restricted now in some ways. In other ways it's still fine, I still write the backgrounds and that stuff for our tournaments because I enjoy that, I insist on painting whatever retarded colour scheme appeals to me because they are My Guys and I Paid For Them, and I still build whatever fucking terrain appeals to me. But yeah overall things are much more restricted than they once were.
I can feel regret for that whilst understanding why it was done, but I do regret it, and I do regret that it has caused them to crack down on the creativity of their artists. Which has always been fantastic. The story of how John Blanche did some art of an Inquisitor, this art gave Gav Thorpe the impetus to create the Inquisitor game, and the Inquisitor prototype model for that game directly giving Dan Abnett the idea for the Eisenhorn novels, is just such a brilliant example of how creative people can spark each other off. It's really sad if that is less able to happen at GW now.