Stripping paint is easy unless you're using some weird paint. Anything from Citadel, AK, Vallejo, Army Painter, etc will come off with a dollar store toothbrush and a 2 minute soak in a bottle of LA Totally Awesome(also from the dollar store) and just use a plastic tub from... the dollar store.
With GW's existing pricing model, they're selling you $1 worth of plastic in a $200+ box and they do it in enough quantity to easily make up for the cost of new molds, and even stuff that doesn't sell well is more than made up for with space marine sales basically subsidizing them. Additionally, GW is building a huge new factory in the UK next to their existing factories because they can't keep up with production while 2/3 of the current generic space marine product range is out of stock on the UK website. They aren't hurting for sales while still maintaining a 40% margin and buying the new factory with cash on hand after doing the same with a new distribution center a couple years back(so no debt involved).
Hilariously the tariffs benefit GW as it's pricing recasters out of doing business in the US and a couple have just stopped entirely because the US was so much of their business.
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