I'm not inclined to believe the latter because it implies the existence of hylics who think critically about literally nothing. Twitch is a large place, there's bigger gamer personalities than PirateSoftware. People do get funneled into his channel because, for some mysterious reason, he pops up in the site's recommended section. But if you look into (or just listen to) this guy for a couple minutes, I think even the most docile cattle-person would think "This guy is an arrogant, boring faggot." That's without getting into the gay furry ERP, killing ferrets out of neglect or the enigmatic bathroom gnome.