This is just revisionist history for people trying to retroactively justify to themselves that he deserves to be made fun of. Ian was one of the biggest figures in youtube for several years, every content cop was bigger than the last and literally everything he put out was hit after hit after hit with next to no misses.
His life didn't go downhill once "the jokes stopped writing themselves" his life went downhill when he married anisa and started pivoting to the left with the turning point being the cuck video.
You can go and check his channel. All his videos pre "I miss the old Ian" crack several millions of views, and all his videos post it are in the hundreds of thousands.
I really hate all the fags that are trying to pretend "he was never that good anyway" its the most bizzare cope I've ever seen.