No, people afraid that woke ideology was widespread and would tank their business is what destroyed lives and careers. Not one single woke boycott had any negative impact on a company.
It was and still is a joke. Woke essentially burned 60 years of built up political capital in every domain they influenced to have one lame-duck term as President. In exchange they lost control of the Supreme Court + both houses of congress, they lost nationwide enforced abortion via roe v. Wade, the Civil Rights act was gutted, they lost affirmative action, they lost their foreign propaganda arm in USAID, they lost their stranglehold over education via the DOE being gutted, they have no viable presidential candidates or platform because of woke, the list is endless. Every institution they used to gatekeep and manufacture respectability has lost its reputation. That is the definition of a joke and we didn't even have to violate our cultural norms to destroy it.