What does a no-hope candidate usually end up with after their campaign crashes and burns? A garage full of campaign signs and boxes of flyers.
But John will be left with a motorcycle, and a car or two, and new accessories to go with them. Plus he'll have had his moment in the spotlight as a "candidate" -- something that will be added to the ever growing list of "successes" on his CV and will serve to further feed his narcissism. (This will give him more material for his speaking engagements, where he can smugly pontificate about his expertise in running a campaign that would have worked too, if it hadn't been for the meddling misogyny of you pesky voters.)
This is pretty much a win-win for him, I'm sayin'. It gets him the attention and the toys, without him having to actually do anything of substance. And he can still sleep in every day.
PROFIT!!!