Good question.
A brief TL;DR on Tonka would be, as it is my understanding, that he is a LARPer who was desperately clinging to a facade which, combined with a classical dose of being mad on the internet, cost him almost everything. As a result almost all of his friends and acquaintances abandoned him, he was exposed as a liar and a charlatan and in addition to that all his faggotry and internet tough guy act will possibly have some consequences in his real life; such as being blacklisted from professional fighting/wrestling and even possibly being on the receiving end of a lawsuit. In other words, he lost everything, backstabbed everyone and got himself fucked in the ass IRL just to desperately maintain a LARP. Unless there is a lolcow that has a similar lore, or at least not to the same amount of Julay, I would not object to Tonkasaw becoming the godfather of an internet slang in a very similar vain to Anthony LoGatto.