Phil's choice of times that he streams seriously need to be reworked.
IIRC Phil generally streams from about noon to 5pm and 7pm to 10pm roughly. As far as the West Coast market they basically get 1 short after dinner stream. The East Coast Market is targeted alright (and a good portion of his audience) with 1st stream occurring 3pm to 8pm for them and 2nd stream 10pm to 1am. For the UK and European market Phil's streams occur 8/9pm to 1/2am, and 3/4am to 6/7am. For the Australian market Phil's streams occur 6/7am to 11am/noon, and 1/2pm to 4/5pm. The East Coast market is the only thing he really hits well at all.
If he streamed 8am to noon, and 2pm to 6pm:
for the UK/Euro market this would be 4/5pm to 8/9pm, and 10/11pm to 2/3am;
the East Coast market 11am to 3pm, and 5pm to 9pm;
the Australian market 1/2am to 5/6am, and 7/8am to 11am/noon (he wasn't hitting this market well anyway, and if he wanted to he could stream 9pm to 1am once or twice a week 3pm to 7pm for Aussies)
He would hit the European market much better, the West coast the same amount, and the East Coast slightly less.
He really needs to start gaming the system better with Twitch and play popular games that his current fans are interested in if he actually wants his stream to grow. He is also doing the same thing with Twitch he did with YouTube and refusing to learn anything more than the bare minimum to be a contributer on the site. He needs to be proficient with all aspects of chat: he apparently doesn't know how to hold a vote in chat, his commands are shit and I never see anyone use them, he has no chat currency, etc. . .
He needs to watch other streamers because he has absolutely no idea what a Twitch stream looks like or general practices. His current attempts at being a Twitch streamer are basically being a YouTube LP'er who plays whatever he feels like and just happens to livestream it now. I have never seen him having a good time with chat, the only thing he likes is when chat occasionally gives his narcissistic ego an asspat or two. He's so worried about his streams looking good for YouTube unedited that they are shit when they are happening for Twitch viewers.
Mmm, this is long enough. Mostly change his stream times and learn how to make a stream fun and engaging.